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About the Role

Fanatics Collectibles is seeking a Senior Director, Brand & Product Marketing to lead marketing across global properties. This role is responsible for driving marketing that accelerates growth, strengthens brand equity, and deepens engagement within the trading card and collectibles ecosystem. The Senior Director will oversee core product marketing strategy and execution while leading high-impact growth areas including strategic partnerships, youth marketing, and creator/influencer programs.

Responsibilities

Providing strategic leadership for integrated marketing initiatives across Fanatics Collectibles global properties
Leading the development and execution of marketing campaigns, activations and launches
Serve as the marketing lead for strategic partnerships, working closely Partners (e.g. Leagues, Sports/Entertainment Organizations, Partner Brands) to maximize the value of the joint relationship
Oversee cross-functional marketing alignment for Fanatics Collect by aligning marketing priorities ensuring cohesive execution
Own and evolve youth marketing initiatives, identifying new partners and driving expansion with existing partners across sports and leagues to introduce and grow the trading card hobby
Own creator/influencer strategy and execution to drive growth, brand equity, and community engagement
Clearly outline success for marketing executions while ensuring objectives and goals are met through creative activations & production
Collaborate cross-functionally across Brand, Product, Social, Content/Creative, Partnerships, Events, Fanatics Collect, Athlete, and Commercial teams to ensure seamless execution and alignment
Work effectively under pressure and utilize strong project management skills to meet deadlines

Requirements

12+ years’ experience in high-pace environment with a high-profile brand
Leadership, motivation, and team skills – a natural connector & communicator
Proven experience in marketing management & execution, strategy, campaign management or agency equivalent role
Expertise in planning, developing, and executing successful marketing briefs, brand activations, and consumer-led campaigns across a wide array of marketing activities
Track record of innovation and delivering results against tight deadlines
Ability to work directly with Executive Leadership
Ability to work autonomously while taking direction from leadership
Sound strategic thinking capabilities and the ability to anticipate trends and turn insights into actionable plans
Creative mind with an attention to detail but also the ability to see the big picture
Passionate about sports and consumer brands and knowledge of the trading card and collectibles space
Exceptional verbal and written communication skills, including meeting facilitation and presentation
Able to travel as needed; work flexible hours/days of week and weekends

Skills

Marketing management
Marketing execution
Strategy
Campaign management
Brand activations
Consumer-led campaigns
Project management
Strategic thinking
Trend anticipation
Verbal communication
Written communication
Meeting facilitation
Presentation skills

Location

Los Angeles
New York City

Work Type

Full-time

Experience Level

Senior Director
12+ years experience

Salary/Compensations

$195,500—$249,550 USD (Los Angeles)
$212,250—$271,250 USD (NYC)

Benefits

Information about benefits available at https://benefitsatfanatics.com/

About the Company

Fanatics is building a leading global digital sports platform igniting the passions of global sports fans and maximizing the presence and reach for its hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming.
Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology, building the global leader in next-generation collectibles.
The Fanatics platform spans over 900 sports properties and engages more than 81 million fans.