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About the Role
The Senior Manager, Consumer Engagement Operations oversees the execution of loyalty campaigns, promotional operations, and consumer engagement programs within Coke ON, ensuring reliable, on-time, and high-quality delivery at the pace and volume required by an always-on consumer platform.
Responsibilities
- Lead end-to-end operational execution of loyalty campaigns, promotions, and engagement programs on Coke ON.
- Own campaign readiness processes, including setup, testing, quality assurance, and launch coordination.
- Manage operational workflows and calendars across marketing, editorial, technical, and partner teams.
- Track campaign and program performance, providing operational reporting and improvement recommendations.
- Coordinate with bottler and brand partners on joint promotions and cross-channel activations.
- Manage vendor and agency operational relationships to ensure delivery quality and cost discipline.
- Identify and implement process improvements, automation, and standardization to increase operational efficiency.
- Ensure operational compliance with legal, privacy, and promotional regulations.
Requirements
- 7+ years of experience in marketing operations, campaign management, or digital platform operations.
- Proven ability to manage complex operational calendars across multiple teams and partners.
- Strong process, quality, and project management skills; experience with automation a plus.
- Familiarity with loyalty programs and promotional compliance requirements preferred.
- Native-level Japanese is required.
- Business-level English required.
Skills
- Agile Methodology
- Business Requirements
- Collaborative Leadership
- Communication
- Computer Programming
- Configuring
- Data Analysis
- Financial Processing
- Information Systems
- Microsoft Office
- Query Language
- Software Development
- Structured Query Language (SQL)
- Systems Analysis
- Systems Development Lifecycle (SDLC)
- Troubleshooting
- Waterfall Model
- Workflow Management
Location
- Japan
- Tokyo
Work Type
- Full-time
Experience Level
- Senior Manager
- 7+ years
About the Company
- The Coca-Cola Company is evolving into a more digital-first, data-driven enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value.
- Within the Japan & South Korea Operating Unit, Coke ON is a unique digital asset in the global Coca-Cola system: Japan's proprietary consumer loyalty platform operating on the world's highest-density vending machine network, with approximately 11 million monthly active users.
- JKOU is transforming Coke ON from a vending loyalty app into an omnichannel consumer engagement platform — personalizing rewards and content at the individual user level, expanding loyalty beyond vending, gamifying the experience, and building brand-led communities.
- This transformation makes Coke ON both a significant growth engine and a critical point of differentiation for JKOU's business performance.
- We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
- We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
- We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
- We believe that our culture is one of the reasons our company continues to thrive after 130+ years.