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About the Role
The Senior Director, Business Delivery - COKE ON owns the end-to-end content strategy and editorial direction for the Coke ON consumer experience, aiming to maximize consumer engagement and loyalty participation. This role shapes how Coca-Cola brands appear in consumers' digital lives, driving engagement, frequency, and loyalty through personalized content and brand storytelling.
Responsibilities
- Define and own the Coke ON content experience and editorial calendar, aligned with brand priorities, campaign plans, and platform growth objectives.
- Lead editorial direction across in-app content, campaign storytelling, notifications, and consumer communications.
- Ensure brand consistency, tone of voice, and content quality across all Coke ON touchpoints and partner brand activations.
- Partner with IMX and brand teams to translate marketing strategies into engaging platform-native content experiences.
- Collaborate with Product Marketing/UX and Data teams to personalize content at scale and optimize engagement through data-driven insights.
- Oversee content production workflows, including internal teams, agencies, and vendor partners, ensuring speed and quality.
- Measure content performance against engagement and loyalty participation metrics, and iterate continuously.
- Ensure editorial compliance with legal, privacy, and brand governance requirements.
- Own content-driven performance targets and report results against business goals to senior leadership, adjusting strategy to close gaps.
Requirements
- 10+ years of experience in content strategy, editorial leadership, or digital brand marketing, ideally on consumer apps or platforms at scale.
- Proven ability to lead editorial operations across internal teams, agencies, and vendors.
- Strong understanding of Japanese consumer culture, media behavior, and brand communication.
- Experience using engagement data and A/B testing to optimize content performance.
- Excellent editorial judgment, brand sensibility, and stakeholder management skills.
- Native-level Japanese required; business-level English required.
Skills
- Agile Methodology
- Business Process Modeling
- Change Management
- Cloud Platform
- Communication
- Data Flow Diagram
- DevOps
- Digital Transformation
- Enterprise Architecture Framework
- Microsoft Azure Databricks
- Microsoft Office
- User Experience (UX)
Location
- Japan
- Tokyo
Work Type
- Full-time
Experience Level
- Senior
About the Company
- The Coca-Cola Company is evolving into a digital-first, data-driven enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value.
- Coke ON is Japan's proprietary consumer loyalty platform operating on the world's highest-density vending machine network, with approximately 11 million monthly active users.
- JKOU is transforming Coke ON from a vending loyalty app into an omnichannel consumer engagement platform.
- We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
- We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
- We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
- We believe that our culture is one of the reasons our company continues to thrive after 130+ years.