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About the Role
We are seeking an Experience Design Strategist to lead the design of experience strategies and integrated processes for Healthcare Consumers (HCC), driving HCC experience projects for specific diseases and products with a patient-first approach.
Responsibilities
- Develop experience strategies aligned with disease/product strategies and overall HCC value, leading cross-departmental project promotion, prioritization, and decision-making.
- Establish and manage processes and governance for providing comprehensive and integrated HCC value across the organization.
- Analyze patient/life science and healthcare professional treatment/prescription processes to identify core issues and value, translating them into user-centric strategies, measures, and roadmaps.
- Design and conduct design/user research with patients, healthcare professionals, and internal/external stakeholders, integrating qualitative and quantitative data to derive insights.
- Identify unmet needs, barriers, and opportunities through interviews, observations, workshops, and behavioral data analysis, converting them into initiative hypotheses.
- Lead the creation of patient journeys, customer journeys, and ideal experience visions based on the needs of both patients and healthcare professionals.
- Design user experiences aligned with digital/data/AI utilization strategies, establishing and operating user-centric KPIs to drive results and continuous optimization.
- Collaborate with omnichannel, IT, and data teams to execute measurement design, A/B testing, and behavioral analysis for data-driven UX validation and improvement.
- Execute strategy-based UX design, information architecture, UI design, and prototyping in collaboration with other departments.
- Validate hypotheses through user testing, usability evaluations, and behavioral analysis, continuously improving experience quality and engagement.
- Drive business process design and IT implementation (requirements definition to functional design, development, testing) from a UX perspective, supporting operational handover.
- Standardize design methods and tools for HCC experience design, creating user-friendly manuals and environments for internal and external users, and supporting their adoption.
- Disseminate achievements and learnings from practical applications within the organization, supporting the establishment of a culture and capability for continuous evolution of experience design, design research, UX/UI, and digital utilization.
Requirements
- Experience introducing and establishing experience design within an organization, or strategically applying experience design to projects and operations.
- Experience coordinating and persuading complex stakeholders (business units, digital, IT, public relations, external partners) to drive business.
- Experience in strategic planning utilizing digital/data/AI, roadmap development for realization, and customer (user) experience design and operation.
- Experience and skills in experience design strategy and design (creating personas, patient/healthcare professional journeys, experience maps, service blueprints, etc.).
- Practical experience in business process and governance design.
- Understanding of digital marketing tactical design to operation and MarTech (CMS/MA/SFA/Google Analytics, etc.).
- Facilitation skills using collaboration and whiteboard tools such as Mural and FigJam.
- High level of business proficiency in Japanese (ability to explain and gain consensus internally/externally, create and review documents).
- Business-level English proficiency (written and spoken).
Skills
- Data-Driven Decision Making
- Developing Proposals
- Environmental Scanning
- Experience Design
- Feasibility Studies
- Patient Administration
- Pharmaceutical Market
- Portfolio Management
- Project Management
- Strategic Market Analysis
- Strategic Thinking
- User Experience Planning
- Figma
- Generative AI
- Workshop Design
- Workshop Facilitation
Location
- Rahway, NJ, USA
Work Type
- Hybrid
- Regular
About the Company
- Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities.