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About the Role

Day One Agency is seeking an Associate Director, Communications to support consumer client work and be a key point of contact for workstreams. This role involves co-creating, driving, and advancing integrated communications programs that generate earned media and social conversation. You will uncover and engage with voices that drive modern earned media influence and work across various consumer client verticals.

Responsibilities

Serve as a day-to-day client and team leader.
Develop integrated communications strategies that proactively and reactively achieve key business objectives.
Manage day-to-day client workstreams, serving as the primary point of contact and driving the team for timely execution.
Develop and execute integrated communications programs including media relations, event management, influencer partnerships, brand collaborations, data-based storytelling, and social/PR content production oversight.
Maintain current knowledge of industry trends and the competitive landscape, providing strategic points-of-view.
Conceive and execute successful, social-first programs that drive earned media with traditional and new outlets.
Anticipate client needs and manage multiple activities.
Present strategic recommendations and updates to stakeholders, building client relationships.
Cultivate relationships with key traditional and new media contacts in the consumer lifestyle space.
Identify and tap into cultural and lifestyle trends for proactive storytelling opportunities and creative concepts.
Develop high-quality written materials, showcasing strong writing and storytelling skills.
Oversee junior team members' work, providing guidance and mentorship.
Fuel and implement fresh thinking, push boundaries, and experiment.
Participate in new business pitch development and/or presentations.

Requirements

4-6 years of experience in consumer PR and communications.
Experience working on integrated communications/marketing programs is required.
Experience working on large brands within the consumer category (lifestyle, travel, sports and entertainment, is a plus).
Prior experience in PR, integrated consumer communications campaigns, brand partnerships, and large-scale event activations.
Creative storytelling skills coupled with a deep understanding of how to package a modern earned story.
Deep understanding of developing traditional and new media strategies and strong media relationships.
Ability to manage multiple short- and long-term programs and deliverables simultaneously.
Excellent communication and writing skills.
Experience engaging mid-to senior-level clients & mentoring junior team members.
Entrepreneurial mindset and can move quickly and thoughtfully across different workstreams.
Relentless curiosity is a must.
Bachelor's Degree.
Applicants must be legally authorized to work in the United States.
The company does not sponsor or take over sponsorship of work visas.

Skills

Integrated communications
Earned media
Social media
Storytelling
Media relations
Event management
Influencer marketing
Brand collaborations
Data-based storytelling
Content production
Cultural trends analysis
Writing
Client relationship management
Mentorship

Location

New York

Work Type

Full Time
Hybrid

Experience Level

Associate Director

Education Level

Bachelor's Degree

Salary/Compensations

$90,000 - $105,000

Benefits

Health Care (Medical, Dental, Vision)
Paid Time Off and Company Paid Holidays
Summer Fridays
401K Retirement Plan with Company Match
Lifestyle Spending Account
Paid Parental Leave
Commuter Benefits
New Business Referral Bonus
Employee Referral Bonus

About the Company

Day One is a creative agency committed to bringing fresh thinking to our work.
We have built a reputation as a creative partner tuned for navigating culture today, helping brands build legacy through relevance and telling modern, earned-first stories.
The company has been on Fast Company's Most Innovative list for three years running, made the Ad-Age A-List, been named Agency to Watch 2025, and took home Campaign AOY in 2025 and PR Week Midsize AOY 4 years in row (2023, 2024, 2025 and 2026).

Equal Opportunity

The Company is committed to fair and equitable compensation practices.