Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

You'll own Passage's marketing channels end-to-end, including paid and organic, performance and brand. You will decide where marketing resources are allocated, maintain brand consistency across all platforms, and be accountable for performance metrics. This role involves operating and extending an in-house AI-assisted marketing platform, requiring a blend of strategic decision-making and technical implementation.

Responsibilities

Own and manage paid marketing channels, including Meta and Google Ads across 15 countries.
Launch and measure new channels such as TikTok, LinkedIn, and X.
Manage marketing performance, including a single cost-per-outcome metric across all platforms.
Oversee brand consistency across all marketing surfaces, including ad creative, social posts, and localized content.
Grow organic marketing efforts alongside paid channels, including SEO and organic social media.
Operate and extend the in-house marketing platform, automating repetitive tasks and integrating new channels.
Implement and maintain measurement strategies, including UTM conventions, pixels, and conversion events.
Ensure honest measurement through dated cross-platform analyses.

Requirements

4+ years of experience in performance marketing and engineering.
Experience running real marketing budgets and writing production code (Python preferred).
In-depth knowledge of at least two major ad platforms (Meta, Google, TikTok, LinkedIn, X) at API depth.
Genuine brand sensibility, with an eye for typography, color palettes, and tone.
Data fluency, including SQL, funnel math, and attribution.
Comfort defining and defending metrics to leadership.
Strong safety instincts, including dry runs, guardrails, and idempotency.
Excitement for AI, including working with agents and building AI tooling.

Skills

Python
Meta Marketing API
Google Ads API / GAQL
Google Search Console
Claude Code + MCP
Remotion
BigQuery
Policies-as-code

Location

15 countries

Work Type

Full-time

Experience Level

4+ years

Salary/Compensations

C$100K to C$150K

Benefits

Equity

About the Company

Passage helps international students navigate their journey abroad, assisting with program selection, admissions, financing, and visas.
We are building a company designed to expand access to life-changing opportunities around the world.
If you are excited about building systems, solving complex problems, and shaping how a company makes decisions, we would love to meet you.

Equal Opportunity

If your experience does not match every requirement but you believe you can thrive in this role, we encourage you to apply.
Note: Artificial intelligence may be used in the screening or assessment of applicants.