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About the Role
This is Plane's first dedicated Go-To-Market hire, responsible for building the outbound engine from the ground up. You will own the entire process, developing systems and AI agents to generate qualified meetings. This role requires fluency with LLM providers and the ability to build custom solutions when off-the-shelf tools are insufficient. The focus is on executing high-quality cold outbound with strong data, personalization, and effective sequencing to engage technical buyers.
Responsibilities
- Build and manage outbound systems and targeted account/contact lists.
- Source, scrape, and structure prospecting data from multiple providers.
- Own the process from raw list generation to live sequence execution.
- Segment prospects based on fit, signal, and deployment motion.
- Develop enrichment pipelines to maximize data coverage and minimize cost.
- Utilize AI for account research and generating personalization inputs.
- Integrate the data layer with CRM and sequencing tools.
- Ensure data quality by identifying and removing bad fits, dead emails, and duplicates.
- Create multichannel cold email and LinkedIn sequences that appear human-written.
- Engineer personalization at scale using enrichment and signal data.
- Conduct experiments on copy, cadence, channel mix, and offers.
- Balance volume and relevance to maintain reply rates during scaling.
- Manage sender reputation across all domains and inboxes.
- Set up and maintain domains, warmup, rotation, SPF, DKIM, and DMARC.
- Monitor and resolve issues related to bounces, spam placement, and blocklists.
- Isolate cold sending infrastructure to protect the primary domain.
- Leverage LLMs for account research and personalized outreach.
- Develop custom agents and systems to address specific needs.
- Maintain a high relevance standard for technical audiences.
- Automate repetitive outbound tasks into scalable systems.
- Implement signal-based prospecting using triggers like GitHub activity, Docker pulls, and tech-stack changes.
- Build sequences that activate based on account intent rather than a fixed schedule.
- Prioritize accounts based on their likelihood to buy.
- Maintain CRM synchronization with data and sequencing layers.
- Route positive replies to Sales with complete context and minimal delay.
- Instrument attribution tracking from sequence to pipeline generation.
- Track key metrics including reply rate, positive reply rate, meetings booked, pipeline created, and cost per meeting.
- Report on the effectiveness of outbound strategies and segments.
- Optimize or discontinue underperforming activities and scale successful ones.
Requirements
- 2 to 5 years of experience running cold outbound or GTM engineering in B2B SaaS.
- Proven, hands-on experience with modern outbound stack tools for campaign execution.
- Strong understanding of email authority and deliverability (domains, warmup, SPF, DKIM, DMARC, sender reputation).
- Experience building with LLM providers (e.g., Anthropic, OpenAI) and integrating agents or systems.
- Proficiency with data and light automation (SQL, no-code tools, APIs, basic scripting).
- A strong sense of what makes a message effective, including ICP, positioning, timing, and offer.
- Experience with open-source, open-core, self-hosted, or developer-facing products is a plus.
- Outbound experience selling to engineering, product, or IT buyers is a plus.
- Experience with signal-based or intent-based outbound at scale is a plus.
- Experience building AI agents in production is a plus.
- In-depth knowledge of deliverability engineering across multiple domains and inboxes is a plus.
Skills
- Cold outbound
- GTM engineering
- B2B SaaS
- Data enrichment
- Cold email
- Sequencing
- Multichannel outreach
- LinkedIn outreach
- Email authority
- Deliverability
- Domain management
- Email warmup
- Email rotation
- SPF
- DKIM
- DMARC
- Sender reputation
- AI
- LLM providers
- Anthropic
- OpenAI
- Agent building
- System building
- CRM
- HubSpot
- Data analysis
- Automation
- SQL
- No-code tools
- APIs
- Scripting
- Personalization
- ICP definition
- Positioning
- Timing
- Offer strategy
- Signal-based prospecting
- Intent-based prospecting
- List building
- Data scraping
- Data structuring
- Data quality management
- Performance measurement
- Reporting
- Experimentation
Location
- San Francisco
- Hyderabad
Work Type
- Full-time
Experience Level
- 2 to 5 years
About the Company
- Plane's mission is to build the infrastructure the world’s work runs on, enabling teams to move faster and organizations to retain flexibility and control.
- The company offers an open, adaptable platform for projects, knowledge, and requests, available as a managed Cloud service, self-hosted, or in isolated environments.
- Plane was founded in late 2022 as an open-source project on GitHub and has grown into a globally used work management platform.
- The company believes the future of work involves collaboration between people and agents, emphasizing shared context, explicit state, durable history, and accountability.
- Plane is backed by OSS Capital.
- The team works in small, collaborative groups, focusing on user proximity, product experience, and dependable software.
- Plane is seeking individuals who want to help define the future of work infrastructure and build software that teams can customize and organizations can rely on.