Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
Tailor your resume to this Director, Channel Planning role.
Rezi rewrites your resume against Adobe's job description. Free.
Tailor your resume to this Director, Channel Planning role.
Rezi rewrites your resume against Adobe's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Director, Channel Planning posting at Adobe — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Director, Channel Planning posting at Adobe — free, in seconds.
About the Role
This role offers a unique opportunity to build a new function at Adobe as the company transitions advertising operations in-house, replacing external agencies with an AI-based engine. It requires a blend of strategy, data analysis, and hands-on execution, with significant influence over global advertising for a Fortune 500 company.
Responsibilities
- Build and manage a global team of Channel Planners across key regions (America, EMEA, APAC, Japan).
- Ensure global consistency in media planning while adapting to local nuances.
- Own the 'Adobe on Adobe' strategy, leveraging Adobe adtech (GenPem, AEP, RTCDP, etc.) across all regions.
- Establish the framework for the team's interaction with regional marketing leaders, including issue resolution, decision rights, and expectations.
- Schedule formal reviews every 3-6 months to assess the effectiveness of the planning approach.
- Collaborate with Adobe's media-buying team in India.
- Drive improved audience targeting and data-sharing across regions and campaigns.
- Manage partnerships with ad platforms to secure better rates, credits, and support.
- Set campaign tagging, organization, and quality-checking standards in partnership with Ops.
- Define the future of Adobe's advertising campaign planning, starting with paid social and expanding.
- Balance global standards with regional variations in pricing, language, and regulations.
Requirements
- 10+ years in digital advertising/media.
- 5+ years leading media buying or campaign execution teams.
- Proven track record of building new teams or functions from scratch.
- Strong hands-on knowledge of digital ad platforms and audience targeting/campaign measurement technology.
- Experience standardizing media team operations across multiple regions or markets.
- Excellent ability to influence collaborators and manage change.
- Self-starter, capable of setting direction and performing hands-on work.
- Experience working with Adobe's marketing and advertising tools (Nice-to-Have).
- Experience managing overseas or offshore execution teams (Nice-to-Have).
- Experience across both business (B2B) and consumer advertising (Nice-to-Have).
- Background connecting advertising planning with execution/buying (Nice-to-Have).
Skills
- Digital advertising
- Media buying
- Campaign execution
- Team leadership
- Digital ad platforms
- Audience targeting
- Campaign measurement
- Cross-regional standardization
- Influencing
- Change management
- Adobe marketing tools
- Adobe advertising tools
- B2B advertising
- Consumer advertising
Location
- Americas-based
- International travel required
Work Type
- Full-time
Experience Level
- Director-level leader
- 10+ years experience
- 5+ years leadership experience
Salary/Compensations
- $157,300 - $315,100 annually (US)
- $217,600 - $315,100 annually (California)
Benefits
- Comprehensive benefits programs
About the Company
- Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences.
- Adobe’s industry-leading offerings include Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio.
- Our 30,000+ employees worldwide are creating the future and driving the next decade of growth.
- We are committed to hiring the best and fostering a culture where all employees are empowered to make an impact.
- Great ideas can come from anywhere in the organization.
Equal Opportunity
- Adobe is proud to be an Equal Employment Opportunity employer.
- We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.
- Adobe aims to make our Careers website and recruiting process accessible to any and all users.
- If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
- AI Use Guidelines for Interviews: The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation.
- California: Fair Chance Ordinances - Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
- Colorado: Application Window Notice - If this role is open to hiring in Colorado, the application window will remain open until at least Aug 06 2026 12:00 AM Pacific Time.
- Massachusetts: Massachusetts Legal Notice - It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.