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About the Role

Drives revenue and engagement across Email, SMS, and in-app CRM by owning campaign strategy, execution, and performance optimization. This role translates business priorities into high-performing CRM programs across tentpoles, promotions, launches, and TikTok Shop CRM, ensuring alignment with Marketing, Digital, and E-commerce. Leads creative briefing, testing, and lifecycle optimization to continuously improve performance and customer experience. The ideal candidate is both a strong operator and strategic thinker, with a data-driven mindset and a sharp understanding of how creative, timing, and segmentation drive results. This role reports to the Director of CRM.

Responsibilities

Own end-to-end CRM campaign execution across Email, SMS, and TikTok Shop CRM, ensuring alignment with business priorities and the marketing calendar
Support planning, briefing, and execution across tentpoles, promotions, storytelling, launches, and lifecycle campaigns
Drive CRM storytelling, ensuring consistency with Digital and Marketing while tailoring messaging to lifecycle stage and audience context
Own and evolve the CRM creative briefing process, partnering with Creative to deliver high-performing, on-brand assets
Execute and QA one-shot, triggered/automated campaigns across Email, SMS, and Tiktok Shop CRM, ensuring accuracy and on-time delivery
Manage and optimize CDP journeys in partnership with Global, improving targeting, personalization, and lifecycle performance
Own TikTok Shop CRM strategy, execution, QA, and optimization
Own monthly reporting for one-shot campaigns and TikTok Shop CRM, translating insights into actionable recommendations
Co-lead quarterly creative performance reviews, identifying and scaling best practices
Proactively identify and resolve issues to minimize impact on campaign performance
Identify opportunities to improve execution efficiency, QA processes, and overall campaign performance

Requirements

2+ years of experience in CRM, lifecycle marketing, or digital marketing
Strong experience in Email and SMS marketing
Hands-on experience with CRM platforms such as Klaviyo and Attentive preferred
Familiarity with CDPs, segmentation, and lifecycle journeys
Strong attention to detail with a focus on execution accuracy and QA rigor
Data-driven mindset with the ability to translate insights into action
Strong cross-functional collaboration and project management skills
Highly organized and comfortable managing multiple campaigns and deadlines in a fast-paced environment
Proactive, solutions-oriented mindset with strong ownership and follow-through
Interest in beauty, e-commerce, and customer experience

Location

San Francisco

Work Type

Hybrid

Salary/Compensations

$81,900 - $102,400 per year

Benefits

Annual bonus
Medical, dental and vision insurance
Flex paid time off program
Parental leave
Employee discount/perks
Retirement plan with employer contributions
Summer Fridays
Opportunity to work from anywhere for two weeks during the calendar year
December wellness/shutdown week for applicable positions

About the Company

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group.
A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.
Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative.
A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships.
The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

Equal Opportunity

Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.