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About the Role

As Brand Manager for League of Legends in Germany, Austria, and Switzerland, you will lead the local execution of our publishing strategy, translating the game's global vision into experiences that resonate with players in your market. You will bring the game to life through campaigns, partnerships, community and influencer programs, creator initiatives, and on-ground activations, always with a player-first mindset. You will bridge global strategy with local execution, crafting experiences that are authentic, impactful, and culturally relevant. Working with cross-disciplinary teams across League Publishing and Esports, you will shape and deliver experiences that deepen player connection and build long-term affinity for League of Legends. Partnering closely with global and regional product teams, you will ensure every moment delivers meaningful impact. You will lead cross-functional collaboration, manage budgets, and identify the highest-value opportunities to grow the community, strengthen engagement, and elevate League’s presence in your region.

Responsibilities

Lead and execute League of Legends’ publishing strategy in the DACH region to achieve both player and business goals
Drive integrated marketing campaigns from brief to launch, ensuring alignment with the global brand direction
Partner with Product, Publishing, Esports, Community, Creative, and Commercial teams to deliver cohesive player experiences across all channels
Manage the regional publishing budget, allocating resources for maximum impact
Represent your market’s perspective to global teams, advocating for player needs and regional opportunities
Track, analyze, and report on campaign performance, applying learnings to improve results each cycle
Build and maintain relationships with key partners, agencies, and stakeholders to amplify League in your market

Requirements

5+ years in publishing, marketing, or product management, preferably in games, entertainment, or tech
Proven experience leading high‑impact, multi‑market campaigns from strategic planning through to execution
Demonstrated ability to influence product direction through market insight and player advocacy
Deep understanding of the gaming culture and the League of Legends player community
Exceptional communication skills, fluent in German and English
Strong budget ownership experience with a track record of maximizing ROI in the German speaking markets
Experience driving publishing strategy for major game launches or sustained live service products in the German speaking markets
Proven success integrating esports, live events, and cultural moments into holistic brand strategies
Strong analytical and strategic planning skills, with the ability to translate complex insights into actionable publishing tactics
Dedicated people with a personal relationship with games
Embody player empathy and care about players' experiences

Skills

Publishing
Marketing
Product Management
Campaign Management
Budget Management
Stakeholder Management
Communication
Strategic Planning
Analytical Skills

Location

Berlin, Germany

Work Type

Full-time

Experience Level

5+ years

Benefits

Open paid time off policy
Flexible work schedules
Medical insurance
Dental insurance
Life insurance
Parental leave
Retirement benefits with company match
Donations of time and money to non-profit charitable organizations matched by Riot

About the Company

At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday.