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About the Role

Asphalt Green is seeking an organized, creative, and relationship-driven External Engagement Coordinator to support the execution of external engagement, partnership, community outreach, public relations, and visibility efforts. This role helps coordinate external events, community activations, partnership initiatives, media tracking, CRM updates, outreach materials, and administrative support for the organization's public-facing work. The coordinator will act as an ambassador at external events, ensuring clear, professional, and consistent representation. This hybrid-eligible role requires frequent fieldwork and strong communication, organizational, and networking skills.

Responsibilities

Support Asphalt Green’s participation in external events, including street fairs, conferences, school fundraisers, community events, and partner activations.
Serve as an Asphalt Green ambassador at external events as needed.
Support event-day staff with marketing materials, program information, talking points, and updates.
Manage event lead generation processes, including collecting, organizing, and updating leads in the CRM.
Create and maintain a library of external event materials.
Track external event inventory, materials, supplies, and budget updates.
Complete event documentation, including participation forms, event notes, and post-event recaps.
Coordinate event logistics, materials, schedules, and follow-up tasks.
Research, contact, and support partner relationships.
Assist with outreach to community organizations, schools, local businesses, public agencies, and mission-aligned partners.
Support efforts to grow membership affiliations and strengthen community partnerships.
Establish and maintain local business partnerships and community connections.
Take the lead on school and community auction participation, execution, tracking, and follow-up.
Assist with partner lists, VIP guest lists, elected official contacts, athlete contacts, and other stakeholder lists for Asphalt Green-hosted events.
Help track partnership activity, contact history, outreach status, and follow-up needs.
Maintain media contact databases and press lists.
Track press coverage, media mentions, and relevant trends.
Assist in identifying and pitching Asphalt Green news stories.
Create media reports for Marketing, Communications, and leadership teams.
Assist with the creation and presentation of media reports.
Support media logistics, outreach preparation, and public relations materials.
Coordinate with Marketing and Communications to ensure external outreach aligns with Asphalt Green’s brand voice and messaging.
Proofread external content to ensure accuracy, clarity, and alignment with brand guidelines.
Coordinate with the Marketing team to develop visual assets, talking points, statistics, and materials that support external communication efforts.
Help prepare materials for community board meetings, partner meetings, public-facing opportunities, and stakeholder conversations.
Conduct market research and community research as requested.
Support internal communication and meeting coordination related to external engagement initiatives.
Help ensure external materials are organized, updated, and accessible to the team.
Maintain CRM records related to events, leads, partners, stakeholders, and outreach activities.
Monitor and analyze metrics and feedback to assess the effectiveness of external engagement efforts.
Track event participation, outreach activity, lead generation, media coverage, and partnership updates.
Support reporting needs for external engagement initiatives.
Coordinate internal meetings, logistics, timelines, and follow-up tasks.
Provide administrative support to the Senior Director of External Engagement, External Engagement Manager, and Chief Marketing Officer as requested.
Help keep external engagement projects organized and moving forward.

Requirements

Strong written and verbal communication skills.
Strong interest in community engagement, external relations, marketing, communications, public relations, events, partnerships, or nonprofit work.
Strong organizational skills and attention to detail.
Ability to manage multiple tasks, deadlines, events, and follow-up items simultaneously.
Strong interpersonal and networking skills, including comfort with outreach and relationship-building.
Ability to work collaboratively across teams and departments.
Comfort representing Asphalt Green at public-facing events and community activations.
Ability to proofread external content for accuracy, clarity, and brand alignment.
Proficiency with Microsoft Office, Google Workspace, CRM systems, content management systems, media databases, or similar tools.
Ability to work frequent evening and weekend events, with appropriate schedule adjustments as needed.
Ability to perform the physical requirements of the role with or without reasonable accommodation.
Bachelor's degree in communications, Marketing, Public Relations, Nonprofit Management, or a related field.
Previous experience in communications, marketing, public relations, external engagement, events, partnerships, community outreach, or a similar role.
Familiarity with graphic design principles or basic knowledge of Adobe Creative Suite.
Experience using CRM systems, media databases, content management systems, or project management tools.
Experience supporting community events, conferences, school fundraisers, street fairs, or public-facing activations.
Experience working in sports, fitness, recreation, education, nonprofit, public-sector, or community-based environments.
Familiarity with New York City community organizations, schools, local businesses, or stakeholder networks.
Some brand ambassador experience.

Skills

Communication
Organization
Attention to detail
Networking
Relationship-building
Collaboration
Proofreading
Microsoft Office
Google Workspace
CRM systems
Content management systems
Media databases
Graphic design principles
Adobe Creative Suite
Project management tools

Location

Upper East Side - New York, NY 10128

Work Type

Full Time
Hybrid

Experience Level

Entry Level
Mid Level

Education Level

Bachelor's degree

Salary/Compensations

$55,000.00 - $65,000.00 Salary/year

About the Company

Asphalt Green is a nonprofit organization that transforms lives and builds community through sports, fitness, and play for all.
Each year, Asphalt Green serves thousands of New Yorkers through sports, aquatics, fitness, camps, and community programs that promote health, personal growth, and lifelong participation in physical activity.
Across three campuses and numerous community partnerships, Asphalt Green is committed to providing high-quality programs that are inclusive, accessible, and rooted in excellence.
Asphalt Green believes that access to movement, sport, and wellness can change lives.
Our work helps young people develop confidence, resilience, leadership skills, and healthy habits that extend far beyond the playing field.