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About the Role

Ramp is seeking a Lead Product Marketing Manager, Verticals to own the company's vertical go-to-market operating model, starting with Construction/A&E and Nonprofits/Public Sector. This role involves becoming an expert in specific market verticals, influencing the product roadmap, and developing cross-product narratives to drive growth. It requires end-to-end ownership of the vertical business, including market strategy, product readiness, positioning, pipeline, and campaign performance.

Responsibilities

Set the vertical portfolio strategy, including business cases, opportunity sizing, segmentation, and investment priorities.
Own the vertical business number, defining scorecards for pipeline, win rate, attach, workflow adoption, product activation, and channel performance.
Become the market expert by understanding financial workflows, buying dynamics, regulatory requirements, technology ecosystems, and competitive landscapes of priority industries.
Influence the product roadmap by translating market evidence into clear product requirements.
Build industry-specific, cross-product narratives that package Ramp's offerings around vertical needs.
Own GTM strategy end-to-end, defining ICP, audience, positioning, claims, proof, channel strategy, launch plan, sales motion, and adoption plan.
Lead market-facing programs, representing Ramp through webinars, customer sessions, partner events, and advisory groups.
Improve sales effectiveness by building workflow-based pitch narratives, sales plays, proof points, competitive guidance, and demos.
Run the operating cadence, aligning Product, Growth, Sales, Marketing, Partnerships, and Finance on progress and next steps.
Build the customer and partner feedback loop by developing relationships with finance leaders, operators, partners, and associations.
Create the verticalization playbook for a repeatable method of market entry and scaled investment.

Requirements

7+ years of experience in B2B software marketing, product marketing, industry marketing, growth, sales strategy, or another strategic GTM function, with significant ownership of product or industry outcomes.
Demonstrated experience building GTM strategy for a specific industry or workflow-heavy market, with a strong point of view on verticalization.
Deep familiarity with at least one of the following: Construction or A&E software, accounting and ERP workflows, nonprofits, public sector, procurement, accounts payable, or financial operations.
A record of influencing product strategy using customer, competitive, market, and funnel evidence.
Experience owning integrated B2B campaigns from audience definition and brief through execution, measurement, and iteration.
Strong data literacy to interpret performance metrics and drive decisions.
Exceptional written and verbal communication skills for executive business cases, market narratives, and sales plays.
Proven ability to lead senior partners across departments without formal authority.
High agency and comfort with ambiguity, with a bias for building, testing, and iterating quickly.
Fluency with AI tools for research, analysis, writing, and operating workflows.

Skills

B2B software marketing
Product marketing
Industry marketing
Growth strategy
Sales strategy
Go-to-market strategy
Verticalization
Market analysis
Product roadmap influence
Cross-product narrative development
GTM operating model
Business case development
Opportunity sizing
Segmentation
Scorecard definition
Financial workflows understanding
Buying dynamics understanding
Regulatory requirements understanding
Technology ecosystems understanding
Competitive landscape analysis
Integrated campaign management
Data analysis
Communication (written and verbal)
Cross-functional leadership
Problem-solving
AI tools proficiency

Location

United States
Canada
United Kingdom
NYC
SF

Work Type

Full-time

Experience Level

Lead
7+ years

Benefits

Flexible PTO
Centralized home-office equipment ordering
Health and wellness stipend
Budget for intra-office travel
Weekly coffee stipend
100% medical, dental & vision insurance coverage for you, with partial coverage for dependents (US)
One Medical annual membership (US)
401(k), including employer match on contributions made while employed by Ramp (US)
Fertility HRA (up to $10,000 per year) (US)
Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay (Global)
Pet insurance (US)
In-office perks: lunch, snacks, drinks, and more (US)
Relocation support to NYC or SF (as needed) (US)
Group medical, dental, and vision coverage through Sun Life (Canada)
Life, AD&D, and disability coverage (Canada)
Fertility drug coverage (up to $4,000 lifetime) (Canada)
Group Retirement Plan with employer match (RRSP + DPSP) (Canada)
Employee Assistance Program and virtual care through Lumino Health (Canada)
Private medical insurance through Freedom Elite (UK)
Virtual GP and at-home care via eMed x Livi (UK)
Workplace pension through Penfold, with salary sacrifice option (UK)

About the Company

Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends.
We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books.
The problems are high-stakes, data-dense, and unforgiving.
We hire people with high agency and high urgency, looking for slope over intercept.
We care less about where you trained and more about what you’ve built; everyone is a builder who owns problems end to end and makes consequential decisions.
The median Ramp customer saves 5% and grows revenue 16% in their first year.
We believe every ambitious company deserves the same.
If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it.

Equal Opportunity

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.