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About the Role

Ramp is seeking a Product Marketing Manager, New Products to lead the development of new financial products. You will collaborate closely with Product and Engineering from the initial stages, leveraging customer and market insights to define the target audience, shape the product, craft the narrative, and build the go-to-market strategy. This role requires owning the entire business lifecycle of the product, from initial concept through adoption and iteration.

Responsibilities

Shape product strategy early by incorporating customer, market, and competitive evidence.
Define the Ideal Customer Profile (ICP), buyer, user, jobs to be done, workflow, alternatives, and reasons for customer switching or expansion.
Develop the product narrative, including positioning, messaging, claims, proof, and competitive story.
Design the zero-to-one go-to-market strategy, covering audience, channel, pricing, packaging, sales motion, self-serve motion, launch sequence, and adoption plan.
Lead product launches end-to-end, coordinating cross-functional teams around a unified strategy and measurable outcomes.
Build commercialization programs, enablement, proof, and feedback loops to drive pipeline, activation, retention, and revenue.
Work deeply with Product and Engineering to understand product architecture, data, constraints, and trust models.
Create a customer learning system by developing direct relationships with buyers and users, conducting structured discovery, and capturing feedback.
Own the business scorecard, defining key indicators, diagnosing performance, and recommending interventions.
Develop customer evidence, use cases, benchmarks, and competitive intelligence.
Utilize AI tools to enhance research, synthesis, analysis, content development, and workflows.
Build a repeatable playbook for bringing emerging products from customer signal to scaled growth.

Requirements

6+ years of experience in B2B software product marketing, product management, growth, strategy, or another product-led GTM function.
Significant ownership of a product or business outcome.
Demonstrated zero-to-one experience with a new product, category, platform, or business line from early discovery through launch and adoption.
A record of influencing product strategy using customer, market, competitive, and performance evidence.
Strong customer instincts with the ability to run discovery, identify workflow and buying problems, and differentiate market signals.
Technical and operational fluency to learn complex products and work credibly with Product and Engineering.
Exceptional written and verbal communication skills.
Strong data literacy, including defining and interpreting key business metrics.
Proven ability to lead senior partners across departments without formal authority.
High agency and comfort with ambiguity, with a willingness to build, test, and iterate quickly.
Fluency with AI tools in daily workflows.

Skills

Product Marketing
Product Management
Growth Strategy
Go-to-Market Strategy
Customer Discovery
Market Analysis
Competitive Analysis
Positioning and Messaging
Launch Planning
Commercialization
Data Analysis
AI Tools

Location

United States
Canada
United Kingdom
New York City
San Francisco

Work Type

Full-time

Experience Level

6+ years of experience

Benefits

Flexible PTO
Centralized home-office equipment ordering
Health and wellness stipend
Budget for intra-office travel
Weekly coffee stipend
100% medical, dental & vision insurance coverage for you, with partial coverage for dependents (US)
One Medical annual membership (US)
401(k), including employer match (US)
Fertility HRA (up to $10,000 per year) (US)
Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
Pet insurance (US)
In-office perks: lunch, snacks, drinks, and more (US)
Relocation support to NYC or SF (as needed)
Group medical, dental, and vision coverage through Sun Life (Canada)
Life, AD&D, and disability coverage (Canada)
Fertility drug coverage (up to $4,000 lifetime) (Canada)
Group Retirement Plan with employer match (RRSP + DPSP) (Canada)
Employee Assistance Program and virtual care through Lumino Health (Canada)
Private medical insurance through Freedom Elite (UK)
Virtual GP and at-home care via eMed x Livi (UK)
Workplace pension through Penfold, with salary sacrifice option (UK)

About the Company

Ramp is building the smart infrastructure for finance teams, automating how businesses spend.
We automate how over $200B in annualized spend flows in and out of 70,000+ companies.
We hire people with high agency and high urgency, focusing on what individuals have built.
At Ramp, everyone is a builder who owns problems end-to-end and makes consequential decisions.
Ramp customers save 5% and grow revenue 16% in their first year.
We believe every ambitious company deserves the same financial infrastructure.

Equal Opportunity

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Beware of recruiting scams: Ramp will only contact you through official @Ramp.com email addresses and will never ask for payment or sensitive personal information during the hiring process.
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