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About the Role
As a Principal Product Marketing Manager at iManage, you will own product messaging and positioning for products within the iManage portfolio, with a focus on clearly articulating the value, differentiation, and practical impact of our AI capabilities. You will partner closely with Product and Engineering to translate complex functionality into market-ready narratives, and work across Marketing, Sales, Sales Enablement, and Customer Success to support launch readiness, enablement, and consistent communication.
Responsibilities
- Developing differentiated messaging and positioning for iManage’s AI-driven platform capabilities, including search, answers retrieval, and knowledge discovery.
- Articulating clear value propositions that resonate with customers and partners, leveraging market and competitive intelligence inputs.
- Refining and evolving messaging frameworks as platform capabilities and market expectations change.
- Partnering with Product Management throughout the release lifecycle to ensure clear value articulation and market readiness.
- Acting as the subject matter expert to inform training, collateral, demos, and competitive materials.
- Ensuring alignment across Marketing, Product, Sales, Sales Enablement, and Customer Success on how AI capabilities are introduced and communicated.
- Adopting and applying existing go-to-market frameworks to ensure an organized, systematic approach.
- Acting as a subject matter expert when the marketing organization develops thought leadership, customer stories, and other market-facing content.
- Presenting iManage at in person customer events and webinars.
- Ensuring external narratives accurately reflect our capabilities and align with iManage’s platform and AI strategy.
- Monitoring AI and search innovation in LegalTech, including retrieval, agentic workflows, and applied generative AI, and translating these trends into clear positioning and recommendations.
- Contributing to the existing Market, Competitive Intelligence, and Customer Insights program by providing AI expertise and perspective.
- Providing strategic recommendations to Product Management to support prioritization and product direction.
- Partnering with Customer Advocacy and Analyst Relations to strengthen visibility and recognition of the AI portfolio in analyst reports and industry conversations.
- Engaging with customers to understand use cases, gather insights, and validate positioning.
- Supporting customer storytelling and proof points by providing AI expertise and context.
Requirements
- 7+ years of experience in product marketing and related disciplines.
- Experience in the LegalTech/Legal and AI landscape.
- The ability to partner effectively with Product and Engineering teams to translate technical concepts into market-ready narratives.
- Demonstrated success collaborating across Product, Engineering, Sales, Sales Enablement, and Customer Success to launch capabilities to market.
- Excellent written and verbal communication skills.
- Comfort operating in a fast-moving, evolving environment.
Skills
- AI capabilities
- Messaging and positioning
- Value propositions
- Market and competitive intelligence
- Go-to-market enablement
- Subject matter expertise
- Thought leadership
- Customer stories
- Market-facing content
- AI and search innovation
- LegalTech
- Retrieval
- Agentic workflows
- Generative AI
- Customer and analyst relations
- AI portfolio
- Analyst reports
- Customer insights
- AI tools
- Enterprise SaaS platforms
- Search technologies
- Legal workflows
- Document drafting
- Document review
- Matter management
- Knowledge-search processes
Location
- Remote
- Hybrid
Work Type
- Flexible working policy
- In-office presence on Tuesdays & Thursdays
Experience Level
- Principal
Salary/Compensations
- Market competitive salary
Benefits
- Annual performance-based bonus
- Comprehensive Health/Vision/Dental/Life Insurance
- 401k Retirement Savings Plan with a company match up to 4%
- Enhanced leave for expecting parents (20 weeks 100% paid for primary leave, 10 weeks 100% paid for secondary leave)
- Flexible time off policy
- Multiple company wellness days each year
- Access to RethinkCare, a global behavioral health platform
About the Company
- At iManage, we are dedicated to Making Knowledge Work™. Our intelligent, cloud-enabled, and secure platform is trusted by 4,100+ customers and 430,000 users worldwide, managing over 11 billion documents and 11 petabytes of data. We empower professionals across 65+ countries to unlock the full potential of their business content and communications.
- We are continuously innovating to solve the most complex professional challenges and enable better business outcomes; Our work is not always easy but it is ambitious and rewarding.
- So we’re looking for people who embrace challenges. People who thrive on solving problems, pushing boundaries, and collaborating with the industry’s best and brightest. That’s the iManage way. It’s how we turn the impossible into reality, empower our employees to grow, unlock their potential, and create a meaningful impact on everything we do.
- Whoever you are, whatever you do, however you work. Make it mean something at iManage.
Equal Opportunity
- iManage provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
- This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.