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About the Role
This leadership role is ideal for a strategic marketer who excels at building compelling product and brand stories, driving revenue through integrated marketing initiatives, and leading high-performing teams in a fast-paced environment. The successful candidate will be passionate about product marketing, brand development, and creating exceptional customer experiences across multiple sales channels, including retail, hospitality, and residential trade.
Responsibilities
- Serve as the organization's brand champion, ensuring consistency across all marketing initiatives and communications.
- Develop and execute integrated product marketing strategies that drive sales across multiple distribution channels.
- Create and manage promotional calendars, retail marketing initiatives, product launches, pricing support, packaging, labeling, merchandising materials, and sales collateral.
- Analyze campaign performance and market data to optimize marketing effectiveness and ROI.
- Lead product lifecycle marketing initiatives for both new and existing product lines.
- Collaborate closely with Product Development, Engineering, Merchandising, Sales, and Digital teams to ensure successful product launches and ongoing marketing support.
- Develop consistent brand messaging across print, digital, public relations, sponsorships, partnerships, and sales communications.
- Oversee public relations efforts, including media relationships, editorial planning, and industry outreach.
- Partner with Human Resources to support internal communications initiatives.
- Equip sales teams with effective tools, training materials, and product messaging.
- Work with digital marketing partners to maintain brand consistency across all digital channels and paid media campaigns.
- Lead planning and execution of major industry trade shows and events.
- Monitor competitive activity and communicate industry insights throughout the organization.
- Develop and manage the annual marketing budget and strategic marketing plan.
- Oversee all print production and vendor management.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 8+ years of progressive marketing leadership experience within consumer products, retail, furniture, interior design, apparel, or a related industry.
- Minimum of 5 years leading integrated marketing campaigns that include digital marketing, product marketing, and internal/external communications.
- Experience using analytics and market data to guide strategic decisions.
- Broad knowledge of strategic marketing, business development, communications, market research, and advertising.
- Ability to travel domestically approximately 15–20%, including support for semi-annual industry trade events.
Skills
- Strategic product marketing and brand management expertise.
- Strong leadership skills with the ability to inspire, mentor, and develop high-performing teams.
- Experience managing integrated marketing campaigns across digital, print, events, PR, and communications.
- Excellent storytelling, copywriting, and content development abilities.
- Strong analytical and data-driven decision-making skills.
- Outstanding communication and cross-functional collaboration skills.
- Exceptional project management and organizational abilities.
- Ability to manage multiple priorities while delivering high-quality results.
- Passion for premium consumer products, design, lifestyle, or home furnishings is highly desirable.
Location
- Onsite
Work Type
- Full-Time
- Exempt
Experience Level
- 8+ years of progressive marketing leadership experience
- Minimum of 5 years leading integrated marketing campaigns
Education Level
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
About the Company
- Symbiotic Services is partnering with a leading premium consumer products manufacturer.