Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Marketing Manager role.
Rezi rewrites your resume against Caterpillar Inc.'s job description. Free.
Tailor your resume to this Marketing Manager role.
Rezi rewrites your resume against Caterpillar Inc.'s job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Marketing Manager posting at Caterpillar Inc. — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Marketing Manager posting at Caterpillar Inc. — free, in seconds.
About the Role
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. Joining CAT Digital, you will play an integral part of the business as you will supervise and lead the eCommerce digital marketing team that includes digital marketing with optimized customer journeys & paid marketing media plans to acquire and retain eCommerce customers.
Responsibilities
- Develops, manages, and executes the global eCommerce paid media plans to achieve customer acquisition, retention, and revenue goals.
- Manages a team of paid media experts, marketing strategist & consultants along with agencies to achieve business results.
- Manages a significant paid media budget while achieving world-class ROAS and conversion rates.
- Collaborates deeply with internal business partners, dealers, and agencies to achieve eCommerce results through multi-platform digital marketing tactics.
- Leads a culture of inclusion, thought leadership, deep partnerships, professional development, and high employee engagement.
- Overseeing research of multiple requests from business development leaders across the country.
- Developing, recommending and implementing market research plans for key products and services; collaborating on brand positioning, databases and direct response.
- Developing strategic plans for expansion of existing brands and development of new products or services; coordinating the implementation of plans.
- Presenting overall marketing plans and strategic direction for region to senior management for funding approval and support.
Requirements
- Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
- Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.
- Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
- Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
- Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
- Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
- Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
- Extensive experience with paid media marketing execution.
- Supervisory, paid media agency management.
- Multi-channel paid media tactics (eCommerce focused preferred).
- Multi-country marketing plans (eCommerce focused preferred).
- Paid media collaboration plans with distributors / dealers.
- Paid media execution experience with a Fortune 500 company.
- Bachelor’s degree (MBA preferred).
Location
- Cat Digital hub
Work Type
- Onsite
Education Level
- Bachelor's degree
- MBA
Salary/Compensations
- $159,120.00 - $238,680.00
Benefits
- Medical, dental, and vision benefits*
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
- 401(k) savings plans*
- Health Savings Account (HSA)*
- Flexible Spending Accounts (FSAs)*
- Health Lifestyle Programs*
- Employee Assistance Program*
- Voluntary Benefits and Employee Discounts*
- Career Development*
- Incentive bonus*
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement
About the Company
- Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
Equal Opportunity
- Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.