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About the Role
We are searching for a temporary Senior Copywriter to join our Performance Creative team. You will create conceptual yet performance-driven work for paid social, display, email, OLV, and landing pages, ensuring client branding requirements are met. You will develop on-brand creative activations rooted in strategies that bring art and messaging to life for specific audiences across channels.
Responsibilities
- Create conceptual yet performance-driven work, such as paid social, display, email, OLV, and landing pages while satisfying the branding requirements of our clients.
- Develop on-brand creative activations rooted in strategies that serve as a framework for bringing art and messaging to life for specific audiences, across channels.
- Partner with our teams to create concepts that enhance response strategies and achieve client goals.
- Apply audience insights, strategic frameworks, and direct response best practices to your work.
- Understand unique audiences and create content that is relevant to each.
- Stay current with the latest trends and technologies (e.g., DCO, Content Velocity, Dynamic Video, Modular Content Systems).
- Present work both internally and to our clients while building client relationships.
Requirements
- 3 years minimum copywriting experience in creative advertising and performance creative.
- Bachelors in advertising, marketing, or related field, required; in lieu of degree, equivalent experience in a relevant field required.
- Experience working with the nuances and requirements of writing for Direct Mail, Online Display, Email, Social and Digital Experiences including video.
- Working knowledge of web usability/accessibility, advertising technologies, and development methods.
- Brand development experience.
Skills
- Copywriting
- Performance creative
- Direct response
- Web usability/accessibility
- Advertising technologies
- Development methods
- Brand development
- DCO
- Content Velocity
- Dynamic Video
- Modular Content Systems
Location
- New York
Work Type
- Temporary
- Full time
- W2 on payroll only
- US-based
- Eastern Timezone preferred
Experience Level
- Senior
Education Level
- Bachelors in advertising, marketing, or related field, or equivalent experience
Salary/Compensations
- $53.74 - $87.50 per hour
Benefits
- Paid holidays in accordance with dentsu policy
- Safe and sick time
About the Company
- Dentsu Creative
Equal Opportunity
- Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
- Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.