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About the Role

IMG is redefining how luxury real estate is experienced online. This role will translate IMG’s design craftsmanship into scroll-stopping, platform-native storytelling by turning staged interiors and design work into AI-enhanced video content. This is an AI-first content role that partners closely with staging, design, and PR/marketing teams to maintain IMG's elevated, consistent, and forward-leaning social presence.

Responsibilities

Transform static luxury interior photography into video that resonates.
Add AI-generated people, golden-hour light streams, and other aesthetic AI treatments to elevate listings.
Develop social media content plans consistent with IMG's brand identity and luxury positioning across all platforms.
Create and manage a high volume of daily social media posts, writing captions, editing content, and maintaining a publishing cadence across Instagram, TikTok, Pinterest, Facebook, and LinkedIn.
Bring IMG's properties to life through luxury storytelling, crafting narrative content that reflects the brand's design standard and market positioning.
Drive customer engagement through proactive communication to social media followers/audience.
Plan and promote social media campaigns from concept through execution.
Recommend adjustments to IMG's social media marketing strategy based on performance and platform trends.
Stay current on best practices, emerging platform features, and new AI content tools.
Perform other duties as needed to support the PR & Marketing team.

Requirements

Bachelor's degree in journalism, communications, marketing, or a related field preferred.
Working knowledge of Higgsfield AI (or comparable AI video/image generation tools).
Comfort prompting AI assistants such as ChatGPT and Claude to accelerate content production.
Proficiency in Canva and CapCut for fast-turnaround content creation and editing.
Social media experience, including planning and managing content, in a corporate or agency setting.
Must be able to operate a gimbal to film properties and events.
Excellent written and verbal communication skills, with a thorough understanding of social media management and strategy.
Strong multi-tasking and time-management skills, with the ability to prioritize a high-volume workload.
Ability to work in a fast-paced, high-pressure environment without sacrificing brand standard.
Quick, efficient editing skills to support daily publishing demands.
Strong creative vision and an eye for luxury aesthetic and detail.
Experience with analytical tools such as Google Analytics, Buffer Pro, and Facebook Insights to monitor and evaluate social media performance.
Experience preparing monthly social media performance reports.
Experience with additional analytics software.
Working knowledge of Adobe Premiere Pro and After Effects.
Experience with ElevenLabs or comparable AI voice/audio tools.

Skills

AI video/image generation
AI prompting
Content creation
Content editing
Social media planning
Social media management
Luxury storytelling
Customer engagement
Campaign promotion
Social media strategy
Gimbal operation
Written communication
Verbal communication
Multi-tasking
Time management
Fast-paced environment adaptation
Editing
Creative vision
Luxury aesthetic
Detail-oriented
Google Analytics
Buffer Pro
Facebook Insights
Performance reporting
Adobe Premiere Pro
After Effects
AI voice/audio tools

Education Level

Bachelor's degree in journalism, communications, marketing, or a related field preferred.

Salary/Compensations

$30 - $32 an hour

About the Company

Interior Marketing Group (IMG) is a founder-led interior design and staging company serving luxury real estate and ultra high net worth clientele.
IMG partners with brokers, developers, buyers, and celebrities to bring properties to life through interior design and staging, coupled with integrated marketing campaigns of branded events, press, social media, editorial photography, and more.
With teams across New York, Los Angeles, and Florida, IMG has built a reputation as the “billionaire whisperers”.
IMG and its founder have built a strong presence in the media, appearing in top tier publications like Architectural Digest and Forbes, and on popular television shows on Netflix, Bravo, and NBC.

Equal Opportunity

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.