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About the Role

This position is responsible for leading and managing one or more priority consumer brands as a leader within the marketing team, requiring a blend of general management skills and a digital-first marketing mindset in a fast-paced, entrepreneurial environment.

Responsibilities

• Lead and manage priority consumer brands.
• Develop brand plans and manage P&L, including advertising, programs, promotions, and research.
• Collaborate with agencies, vendors, and internal resources to drive market results.
• Manage day-to-day brand program logistics, timelines, budgets, and analysis.
• Plan and execute digitally focused marketing campaigns (Paid Social, SEM, SEO, Influencer, Organic Social, Content Creation, Connected/Streaming TV, Programmatic Video/Display).
• Provide consumption-based data analysis for the brand, offering insights into market trends and identifying unmet needs.
• Lead and coach one direct report.
• Generate accurate volume forecasts in collaboration with sales, demand planning, and vendors.
• Deliver on brand-level P&L, focusing on net sales and contribution.
• Provide sales teams with best-in-class materials for retailer presentations, working with Category Management.
• Collaborate with sales on brick-and-mortar and e-commerce strategies, specifically Amazon and Walmart.com.

Requirements

• Bachelor’s degree or MBA in Marketing, or equivalent work experience.
• Minimum of 8 years of related work experience in brand marketing (agency experience not applicable).
• Demonstrated leadership and team skills.
• Proven ability to deliver strong business results through collaboration.
• Effective utilization of resources to overcome challenges and achieve objectives.
• Takes ownership where appropriate.
• Track record in coaching, developing, and managing junior marketers.
• Strategic thinking skills to deliver against long-term brand goals.
• Ability to prioritize marketing initiatives for short-term and long-term success.
• Analytical and problem-solving skills to convert data into insights, strategies, and actionable plans.
• Strong communication and influence skills; ability to lead thinking and build relationships.
• Results-oriented approach, focusing on both achievement and methodology.
• Comfortable in an entrepreneurial, hands-on environment with the ability to make decisions with limited information.
• Self-reliant, proactive, and possesses a pioneering spirit.
• Ability to travel 10% via car, plane, or rail.
• Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Ability to effectively present information and respond to questions from various groups.
• Ability to calculate figures including discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
• Ability to apply concepts of basic algebra and geometry.
• Ability to apply common sense understanding to carry out instructions.
• Ability to deal with problems involving several concrete variables in standardized situations.
• Must be authorized to work for any employer in the U.S.; sponsorship is not provided.

Skills

• General management skill set
• Digital first marketing mindset
• P&L management
• Forecasting
• Yearly Planning
• Paid Social
• SEM
• SEO
• Influencer Marketing
• Organic Social Media
• Content Creation
• Connected TV
• Streaming TV
• Programmatic Video
• Programmatic Display
• Data analysis
• People Management
• Strategic thinking
• Analytical skills
• Problem-solving skills
• Communication skills
• Influence skills
• Relationship building
• Microsoft Office proficiency
• Brand marketing
• Brick and mortar sales strategies
• E-commerce sales strategies
• Amazon sales strategies
• Walmart.com sales strategies

Location

• Tarrytown

Work Type

• Hybrid
• Full-time

Experience Level

• Senior Brand Manager
• Minimum 8 years of related work experience

Education Level

• Bachelor's degree or MBA in Marketing
• Equivalent work experience

Salary/Compensations

• $145,000 to $175,000

About the Company

• Prestige Consumer Healthcare focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories.
• Trusted brands have helped consumers care for themselves and their loved ones for generations.
• The largest independent provider of over-the-counter products in North America.
• Constantly improving and creating products that match evolving lifestyles and needs.