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About the Role
The Marketing Specialist is responsible for planning, coordinating, and executing marketing initiatives that support brand awareness, business development, recruitment, and strategic goals. This role independently manages daily marketing activities, develops content across various channels, coordinates campaigns and events, and contributes to improving the company's marketing strategy. It requires creativity, strong organizational skills, excellent communication, and collaboration with internal and external stakeholders.
Responsibilities
- Develops, coordinates, and executes marketing campaigns supporting company growth, recruiting, client engagement, and brand awareness.
- Creates, edits, and maintains marketing materials including brochures, presentations, advertisements, newsletters, social media content, email campaigns, and promotional materials.
- Manages the company's digital presence by maintaining website content and coordinating social media platforms for consistent branding and messaging.
- Coordinates recruiting marketing efforts by developing content to attract qualified candidates and promote the employer brand.
- Collaborates with business development, Human Resources, leadership, and technical staff to support marketing initiatives and company objectives.
- Coordinates company participation in industry conferences, career fairs, networking events, sponsorships, and community outreach activities.
- Assists with proposal development, qualification packages, award submissions, and client presentation materials.
- Monitors campaign performance and marketing metrics, providing recommendations for improvement.
- Maintains brand standards across all internal and external communications and marketing materials.
- Coordinates relationships with vendors, photographers, printers, advertising agencies, and marketing consultants.
- Maintains accurate records of marketing projects, campaign calendars, digital assets, branding guidelines, and promotional inventory.
- Identifies opportunities to improve marketing processes, increase brand visibility, and strengthen client and employee engagement.
- Protects confidential company, client, and employee information.
- Performs other related duties as assigned.
Requirements
- Working knowledge of marketing principles, branding, digital marketing, social media management, and content development.
- Strong written, verbal, and visual communication skills with exceptional attention to detail.
- Ability to independently manage multiple projects while meeting deadlines and maintaining quality standards.
- Strong understanding of brand consistency, audience engagement, and marketing best practices.
- Experience coordinating events, campaigns, and promotional initiatives from planning through completion.
- Proficiency with Microsoft Office.
- Familiarity with Adobe Creative Suite, Canva, or similar graphic design platforms.
- Experience in using website content management systems (CMS), social media management tools, and email marketing platforms is preferred.
- Strong organizational, planning, and project management skills.
- Ability to build collaborative relationships across departments and with external vendors.
- Demonstrated creativity, initiative, accountability, and ownership of assigned responsibilities.
- Ability to travel by car or air to company offices, recruiting events, conferences, client meetings, or industry events as needed.
- Occasional evening or weekend work may be required to support company events, recruiting activities, or marketing deadlines.
Skills
- Marketing principles
- Branding
- Digital marketing
- Social media management
- Content development
- Written communication
- Verbal communication
- Visual communication
- Attention to detail
- Project management
- Brand consistency
- Audience engagement
- Marketing best practices
- Event coordination
- Campaign coordination
- Promotional initiative coordination
- Microsoft Office
- Adobe Creative Suite
- Canva
- Website content management systems (CMS)
- Social media management tools
- Email marketing platforms
- Organizational skills
- Planning skills
- Collaboration
- Creativity
- Initiative
- Accountability
- Ownership
- CRM platforms
- Google Analytics
- HubSpot
- Mailchimp
Location
- Onsite
Work Type
- Full-time
Experience Level
- Three to five years of progressive experience in marketing, communications, business development, or a related field preferred.
- Experience in creating digital content, managing social media platforms, and coordinating marketing campaigns preferred.
- Experience supporting marketing efforts in engineering, architecture, construction, consulting, or professional services industry is preferred.
Education Level
- Bachelor’s degree in marketing, Communications, Public Relations, Business Administration, or a related field preferred.
- Equivalent work experience may be considered.
About the Company
- REI Engineers is a company focused on brand awareness, business development, recruitment, and strategic goals.