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About the Role
The Global Operations Lead is the operational engine of WPP’s Social Influencer Practice, responsible for translating strategy into a working operating system across WPP Media and WPP Creative. This role involves designing, building, and running the practice's operating system, integrating capabilities, and ensuring alignment on standards, data, measurement, talent, and governance.
Responsibilities
- Design, build, and run the practice's operating model, including roles, interfaces, and decision rights.
- Deliver cross-network integration by aligning offer standards, data, measurement, talent, and best practices.
- Build the practice’s measurement spine, including common taxonomies and influencer measurement frameworks.
- Operationalize WPP Open and Open Intelligence within the practice’s workflows.
- Run the practice’s governance rhythm, including performance reporting and risk escalation.
- Map capability across the network, coordinate casting and resourcing, and build the enablement engine.
- Bring commercial rigor to practice operations, including pipeline visibility and vendor management.
- Stand up the practice’s operating model and deliver cross-network integration.
- Own the practice’s data and measurement architecture.
- Drive adoption of WPP Open and Open Intelligence across practice workflows.
- Run the operating rhythm of the practice, including leadership cadence and performance reporting.
- Build the capability map, casting and resourcing coordination, and enablement engine for the practice.
- Run the practice with commercial rigor and operational discipline.
Requirements
- 12+ years in operations, transformation, or practice management within marketing, media, agency, platform, or consulting environments, with significant global scope.
- Proven track record designing and running operating models across complex, federated, or matrixed organizations.
- Deep fluency in social and influencer marketing operations, including workflows, tooling, marketplaces, content operations, and campaign delivery at scale.
- Strong data and measurement grounding.
- Hands-on experience driving marketing technology and AI-enabled operations adoption at scale.
- Program leadership credentials: large, multi-market change programs delivered on time and adopted in practice.
- Commercial acumen across budgeting, utilization, vendor and contract management, and pricing support.
- Talent operations experience: capability mapping, resourcing coordination, and building enablement engines.
- A builder’s temperament: pragmatic, low-ego, and delivery-obsessed.
Skills
- Social Influencer Marketing Operations
- Operating Model Design and Implementation
- Cross-network Integration
- Data and Measurement Frameworks
- Marketing Technology Adoption
- AI-enabled Operations
- Program Leadership
- Commercial Acumen
- Talent Operations
- Vendor Management
- Contract Management
- Change Management
- Influence
- Pragmatism
- Discipline
- Collaboration
- Creativity
- Problem-solving
Location
- New York
Work Type
- Hybrid
Experience Level
- 12+ years
Salary/Compensations
- $450,000—$600,000 USD
Benefits
- Competitive benefits package
About the Company
- WPP is the trusted growth partner for the world’s leading brands, uniting cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions, and expert strategic counsel.
- We have global reach across 100+ markets, with deep local expertise.
- We are committed to fostering a culture of creativity, belonging, and continuous learning.
- WPP's practices give client teams direct access to capability in high-growth areas of marketing.
- Social and influencer capability at WPP is distributed across creative agencies and WPP Media.
- The practice exists to connect client teams with the best of all WPP's social and influencer capabilities.
Equal Opportunity
- WPP is an equal opportunity employer and considers applicants for all positions without discrimination.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.