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About the Role

WPP is seeking a Global President, Social Influencer to provide dedicated global leadership for its Social Influencer Practice. This role involves unifying social and influencer expertise across WPP's agencies, building next-generation capabilities, and establishing WPP as the undisputed leader in social-first, influencer-led brand building. The position reports jointly to the Global CEOs of WPP Creative and WPP Media, with an enterprise-wide mandate to unify capabilities across creative, media, and technology.

Responsibilities

Lead the future of how brands earn attention by building a category-defining global practice spanning influencer strategy and talent partnerships, always-on social, community building, platform-native content, social commerce, and influencer-led commerce.
Define one WPP-wide point of view on social-first, influencer-led brand building, setting the group’s strategy, offer architecture, and standards.
Set the agenda for unifying social and influencer capabilities across WPP Media and WPP Creative, directing a dedicated Global Operations Lead.
Build next-generation capabilities including AI-native influencer tooling, agentic content workflows, influencer identity and synthetic media governance, social search, AI-mediated discovery, and influencer measurement tied to business outcomes.
Embed WPP’s agentic marketing platform and privacy-first intelligence layer into practice operations, using data and AI to identify influencers, predict cultural moments, optimize investment, and prove business impact.
Own WPP’s enterprise relationships with platforms and ecosystems like TikTok, Meta, YouTube, Snap, and emerging platforms, as well as influencer marketplaces and talent ecosystems.
Build and lead the practice’s global leadership team, attracting a high-performing, influencer-fluent bench and setting the culture, standards, and ambition of the practice.
Build and grow a category-defining global influencer practice that delivers meaningful growth for WPP and its clients.
Lead always-on social, influencer strategy and talent partnerships, new business wins, community building, platform-native content, social commerce, and influencer-led commerce using generative AI and agentic tools.
Own the vision for one WPP social and influencer proposition, connecting client teams with the best talent and tools across the company.
Set strategic priorities for the practice’s operations function, delivering integration, standards, and measurement alignment.
Integrate social and influencer into the broader WPP model.
Define and build the future of the discipline, including AI-native influencer tooling, agentic workflows, influencer identity and synthetic media governance, social search, AI-mediated discovery, and measurement frameworks.
Anticipate where platforms, influencers, and consumer behavior are heading.
Define how WPP Open and Open Intelligence power the practice, reshaping the modern social and influencer offer and proving commercial impact.
Bring hands-on understanding of generative AI, agentic workflows, and social and influencer analytics.
Build and hold C-level client relationships, framing social and influencer as a driver of business growth, brand value, and commerce.
Work alongside Global Client Leaders and client teams to connect the practice to the right briefs, faster and more easily.
Lead multi-partner, integrated client solutions across a complex global organization.
Lead the global practice and its leadership team, including the Global Operations Lead.
Attract, develop, and retain diverse, modern talent, including influencers, social-native operators, and AI-fluent marketers.
Build a culture where talent thrives.

Requirements

15+ years of progressive leadership in social, influencer, or digital marketing.
At least 5 years at a global head or C-suite-adjacent level.
Proven track record building and dramatically growing a significant social or influencer business at global scale.
Meaningful global client management experience.
A genuine, visible point of view on the future of the influencer economy.
Experience building or leading businesses centered on social, influencer, and community-led brand building.
Deep, senior-level relationships across the platform ecosystem (TikTok, Meta, YouTube, Snap, and emerging platforms) and the influencer talent and marketplace landscape.
AI- and data-native with hands-on fluency in generative AI, agentic tools, social and influencer analytics, and privacy-safe data collaboration.
Exceptional C-suite client relationships.
Track record of new business wins, framing social and influencer as a driver of business growth, brand value, and commerce.
Proven ability to lead horizontally across a federated or matrixed organization, aligning multiple agencies and business units.
Global perspective: experience leading distributed teams across the Americas, EMEA, and APAC, with cultural fluency.
A calculated risk-taker who moves with urgency, experiments openly, and leads confidently through significant change.
Proven ability to attract, develop, and retain diverse, modern talent, including non-traditional profiles such as influencers and social-native operators.

Skills

Social media marketing
Influencer marketing
Digital marketing
AI-native tooling
Agentic workflows
Influencer identity and synthetic media governance
Social search
AI-mediated discovery
Influencer measurement
Generative AI
Data analytics
Platform ecosystem partnerships
Talent management
Community building
Platform-native content creation
Social commerce
Influencer-led commerce
Strategic counsel
Cross-functional leadership
New business development

Location

Global

Work Type

Hybrid

Experience Level

Senior leadership
Global head
C-suite-adjacent

Salary/Compensations

$450,000—$600,000 USD

Benefits

Competitive benefits package

About the Company

WPP is the trusted growth partner for the world’s leading brands, uniting cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions, and expert strategic counsel.
WPP has global reach across 100+ markets, with deep local expertise.
The company is committed to fostering a culture of creativity, belonging, and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities.
WPP is a single company with four operating units, four regions, and four practices, all united by the WPP Open platform.
The company is rewiring itself around AI-powered creativity, a simplified operating model, a sharper client experience, and a high-performance, talent-driven culture.

Equal Opportunity

WPP is an equal opportunity employer and considers applicants for all positions without discrimination.
WPP is committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.