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About the Role

WhatsApp Brand Marketing is seeking an experienced integrated marketer and storyteller to elevate the brand and drive global cultural relevance. This generalist role involves developing high-impact efforts that drive brand preference and engagement, working across a broad range of problems and audiences as priorities shift.

Responsibilities

• Own the day-to-day creative development and execution of integrated programs that align with WhatsApp's brand goals.
• Adapt to changing priorities by managing and transitioning initiatives across various brand areas.
• Ensure consistent brand presence across touchpoints by connecting brand campaigns with always-on and partnership activities.
• Collaborate with cross-functional partners in product, brand marketing, creative agencies, consumer insights, marketing decision science, and communications.
• Track and report on content and campaign performance to measure effectiveness and optimize strategies.
• Identify global content, trends, and conversations to advance the brand's approach, balancing strategic and tactical execution.

Requirements

• 6+ years of experience in brand marketing, including developing and executing consumer-facing brand campaigns from strategy through production and measurement.
• Experience developing brand positioning, messaging frameworks, and creative briefs for multi-channel campaigns.
• Experience using brand health data, consumer research, and campaign analytics to inform strategic recommendations.
• Experience collaborating with and influencing cross-functional stakeholders including creative, media, research, and product marketing teams.
• Experience contributing to brand planning processes such as annual goal-setting, investment prioritization, or measurement framework design.

Skills

• Integrated marketing
• Brand building
• Cross-functional partnerships
• Creative development
• Campaign execution
• Brand strategy
• Messaging frameworks
• Creative briefs
• Data analysis
• AI tools for creative development
• AI tools for audience research
• AI tools for campaign performance analysis
• AI workflow optimization
• Prompt engineering
• Agent orchestration
• Agency management
• Brand tracking methodologies

Location

• Global

Work Type

• Full-time

Experience Level

• 6+ years of experience

Salary/Compensations

• $124,000/year to $178,000/year

Benefits

• Bonus
• Equity
• Benefits

About the Company

• WhatsApp Brand Marketing is looking for an experienced integrated marketer and storyteller to elevate the brand and drive global cultural relevance.