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About the Role
SOM is seeking a passionate individual to develop and execute a firm-wide organic social media strategy, focusing on audience growth, content creation, and performance measurement across key platforms. This role involves managing daily social media activities, optimizing the tech stack, and collaborating with internal and external partners to enhance SOM's brand presence and engagement.
Responsibilities
- Develops a firm-wide organic social media strategy, audience growth plan, content calendar, and measurement/KPI framework focusing on Instagram, Facebook, Twitter, LinkedIn, Medium, and potentially TikTok.
- Manages day-to-day activity across social platforms from concept to execution.
- Determines and implements the optimal social media tech stack, including social listening, cross-platform publishing, comment tracking, and measurement.
- Provides day-to-day management of English and Chinese websites, collaborating with external vendors and internal stakeholders.
- Collaborates across functional areas, particularly with the Marketing and Practice groups, to integrate insights and meet team needs.
- Identifies, evaluates, briefs, and manages creative, brand, publisher, and media partners for social content initiatives.
- Utilizes first, second, and third-party data to prioritize social content needs and grow the audience.
- Acts as a brand steward for SOM, promoting a thoughtful approach to social media marketing.
- Creates an SOM Engagement plan to leverage approximately 1400 colleagues as social media ambassadors.
- Assists with other projects and responsibilities as required.
Requirements
- 5+ years of demonstrated experience in the development and design of online sites or equivalent knowledge, skills, and abilities.
- Excellent design/photography skills, including photo and video editing.
- A 'whole-brained' thinker and doer with a deep understanding of how content across different social channels and platforms can build and grow a brand.
- Comfortable oscillating between big-picture strategy and detailed execution.
- Clear, responsive communicator, verbally and in writing.
- Incredibly organized and a masterful manager of one's own and others' time.
- Curious about new channels and tactics and their application to social media strategy.
- Driven by data and intuition with the ability to effectively prioritize work demands to meet deadlines.
- Passionate about design, architecture, and the built environment, with a curiosity for new market trends and stories.
- Adaptable to different working styles, mindsets, and personalities, with a willingness to collaborate.
- Proactive in generating and implementing ideas to grow the brand and audience.
- Attentive to detail with high standards of quality, maintaining a friendly and positive attitude.
- Flexible and open-minded, with strong convictions and a clear point of view that can be communicated and defended.
- Inspires and leads others by example.
- Participates in staff mentoring and training.
- Clearly defines team member expectations and responsibilities.
- Empowers others and delegates appropriately.
- Directly supervises staff and is committed to direct reports' professional development.
- Develops and engages in talent strategy through resume review and interviews.
- Develops a clear and consistent work plan in collaboration with team members.
- Actively engages in internal and external professional development opportunities.
- Contributes to the implementation of sustainable strategies and staff knowledge development.
- Contributes to the development of standards, policies, and procedures.
- Protects SOM from financial and legal risk.
Skills
- Organic social media strategy
- Audience growth
- Content calendar development
- KPI framework development
- Medium
- TikTok
- Social media management
- Social media tech stack implementation
- Social listening
- Cross-platform publishing
- Comment tracking
- Website management
- Vendor management
- Stakeholder management
- Cross-functional collaboration
- Creative partner management
- Brand management
- Media partner management
- Data analysis (first, second, and third-party)
- Brand stewardship
- Social media marketing
- Engagement planning
- Mentoring
- Training
- Talent strategy
- Resume review
- Interviews
- Work plan development
- Professional development
- Sustainable strategies
- Standards development
- Policy development
- Procedure development
- Risk management
- Design
- Photography
- Photo editing
- Video editing
- Communication (verbal and written)
- Organization
- Time management
- Data-driven decision making
- Intuition
- Prioritization
- Collaboration
- Adaptability
- Proactiveness
- Attention to detail
- Professionalism
- Positive attitude
- Flexibility
- Open-mindedness
- Strong convictions
- Point of view communication
Experience Level
- 5+ years of demonstrated experience
Salary/Compensations
- $90,000 to $125,000
About the Company
- SOM is a collective committed to shaping a better future for clients, communities, and the planet.
- We aspire to create sustainable, impactful work through creative, interdisciplinary teams with global resources and diversity.
- We value excellence, innovation, integrity, inclusivity, and collaboration.
- Success at SOM is defined by ideas, knowledge, product, individual professionalism, team collaboration, and firm contributions.
- We have a history of making transformative contributions to the profession and our communities.
- We are constantly innovating and bringing new approaches, solutions, and processes to our work.
- For more about SOM: www.som.com