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About the Role

The Promotions Analytics Manager is responsible for the analytics that drive the company’s promotions program, which runs on a monthly, ongoing basis. This role owns analytics targeting, offer optimization, measurement, and performance reporting across the full promotional lifecycle. Working primarily in Databricks, the Promotions Analytics Manager builds and maintains the data pipelines, targeting models, and measurement frameworks used to decide which customers receive which offers, to optimize offer structure and value, and to quantify incremental impact. In each monthly promotion cycle, this person defines targeting and test/control groups, designs the measurement methodology, monitors in-flight performance, and delivers post-promotion reporting to senior management with clear read-outs on incrementality, ROI, and lift. Responsibilities also include developing internal analytics capabilities, establishing rigorous measurement standards, and leading and developing a team of analysts who deliver the program’s targeting, optimization, measurement, and reporting. The Promotions Analytics Manager is expected to stay up-to-date on new methods, data sources, and analysis techniques.

Responsibilities

Lead, coach, and develop a team of analysts responsible for targeting, offer optimization, measurement, and performance reporting, setting priorities and quality standards across each monthly promotions cycle
Own analytics targeting for the monthly promotions program, building and maintaining the models and datasets that determine which customers receive which offers, with two goals in mind: Maximize program ROI through data-driven targeting and offer selection, Deepen understanding of customer behavior and offer responsiveness to sharpen future targeting
Empower analysts to produce high-quality insights through the development of reusable targeting tools and measurement methodologies
Lead offer optimization for each monthly promotion cycle, designing and refining offer structure, value, and eligibility to improve response and profitability
Design and own the measurement methodology for the promotions program, including test/control and holdout design, incrementality and lift measurement, and A/B testing standards
Deliver monthly performance reporting, producing post-promotion read-outs and dashboards that quantify incrementality, ROI, redemption, and lift for senior management
Build and maintain promotions data pipelines and analytical datasets in Databricks, and stay current on new analytics methods, data sources, and tools

Requirements

Master’s degree in a technical or quantitative field from an accredited college or university
7-10+ years of experience in data analytics, marketing/promotions analytics, or a related field
Hands-on experience with Databricks (Spark, SQL, notebooks, Delta Lake) for large-scale data processing and analytics
Proficiency in Data Science Techniques: clustering, regression, classification, uplift/propensity modeling, and anomaly detection
Strong measurement methodology experience: experimental design, test/control and holdout groups, incrementality and lift measurement, A/B testing, and causal inference
Experience managing and developing a team of analysts or data scientists
Good to have: experience with MLOps and with building agentic solutions
Mindset for research and innovation. Active, curious, and ready to explore new ideas.
Superior writing and verbal communication skills, particularly technical report writing skills.
Able to summarize and present information and to present and explain findings and conclusions to senior management.
Effectively manage tasks and strict deadlines with independence and in an organized way.
Ability to interact with colleagues in a self-managed team structure.
Must be able to proactively multitask, problem solve and implement innovative processes within a fast-paced environment.

Skills

Databricks
Spark
SQL
Notebooks
Delta Lake
Data Science Techniques
Clustering
Regression
Classification
Uplift/propensity modeling
Anomaly detection
Measurement methodology
Experimental design
Test/control groups
Holdout groups
Incrementality measurement
Lift measurement
A/B testing
Causal inference
MLOps
Agentic solutions
Technical report writing
Task management
Deadline management
Multitasking
Problem solving
Process implementation

Location

Global

Work Type

Full-time

Experience Level

7-10+ years of experience

Education Level

Master’s degree in a technical or quantitative field

Benefits

Compelling benefits and employee wellbeing
Comprehensive benefits package that rewards your hard work and dedication
Initiatives designed to support your physical and psychological health
Productivity tools like Microsoft Copilot

About the Company

Ferrovial is a global leader in infrastructure solving complex problems and generating a positive outcome on people’s lives.
Listed on three major stock markets: Nasdaq (US), Euronext Amsterdam (Netherlands) and IBEX 35 (Spain).
Member of the Dow Jones Sustainability Index and FTSE4Good.
Operates in more than 15 countries with a workforce of over 24,000 professionals worldwide.
Activity is carried out through business units, including Highways, Airports, Construction, and Energy.
Cintra is the highways business unit of Ferrovial, one of the world’s leading infrastructure operators committed to developing sustainable solutions.
Cintra's portfolio includes nearly 1,200 miles of managed highways globally, representing a total global investment in roadway improvements of over $24.8 billion.
Provides the maximum value in each project, managing all phases of the life cycle of state-of-the-art infrastructure assets.
Global presence, local impact: Be part of a company that is shaping the future of infrastructure worldwide, with challenging roles and projects that make a real difference.
Collaborative excellence: Work alongside talented professionals in a collaborative environment where your ideas and contributions are valued.
Inclusive Culture: Thrive in an innovative and respectful workplace that values every voice, celebrates what makes us unique and turns differences into innovation.
Career growth: Benefit from global and cross-business unit mobility, with development processes designed to ensure your professional growth.
Innovative, creative, respectful, and diverse are some of the ways we describe ourselves.
Motivated by challenges, and we collaborate across our business units to move the world together.
Your journey to a fulfilling career starts here!

Equal Opportunity

Ferrovial is an equal opportunity employer.
We treat all jobs applications equally, regardless of gender, color, race, ethnicity, religion, national origin, age, disability, pregnancy, sexual orientation, gender identity and expression, covered veteran status or protected genetic information (each, a “Protected Class”), or any other protected class in accordance with applicable laws.