Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Director of Marketing role.
Rezi rewrites your resume against Clera's job description. Free.
Tailor your resume to this Director of Marketing role.
Rezi rewrites your resume against Clera's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Director of Marketing posting at Clera — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Director of Marketing posting at Clera — free, in seconds.
About the Role
This is a rare opportunity to be the first dedicated marketer at a profitable, post-product-market-fit fintech company. You will report directly to the CEO and build the entire marketing function from scratch. The company operates in the construction lending space, combining expert-verified virtual inspections with draw management software to turn a multi-day, manual process into a same-day experience for private lenders, real estate investors, flippers, and small builders. The business is real, with billions of dollars in draws processed and tens of thousands of projects managed. The team is 100% US-based, distributed across four time zones, with core hours skewing Mountain to Pacific. If you've ever wanted to put your fingerprints on an entire company's go-to-market and build a real flywheel, this is that job.
Responsibilities
- Own and build the entire marketing function — strategy, execution, and team — from the ground up
- Lead event marketing: trade shows, local happy hours, and speaking events across multiple US cities
- Develop and execute social media and content strategy across both B2B and investor-facing audiences
- Build out influencer and referral network programs targeting real estate investors, flippers, and builders
- Drive database and lifecycle marketing to nurture prospects and expand existing accounts
- Own product marketing: positioning, messaging, and go-to-market campaigns for platform features
- Market to two distinct audiences: private lenders and institutional credit on one side, and real estate investors, flippers, and small builders on the other
- Partner closely with sales — joining calls and attending trade shows early on to deeply understand personas and the relationship-driven dynamics of the real estate industry
- Own the marketing budget: planning, forecasting, and ROI attribution
- Build and maintain marketing dashboards and performance metrics to inform strategy
Requirements
- 5+ years of B2B marketing experience in software and/or services, ideally in fintech or fintech-adjacent industries (e.g. construction tech, real estate tech, lending)
- Proven track record in full-funnel demand generation: content, events, and pipeline development
- Hands-on experience with social media, influencer, and referral marketing programs
- Experience creating and managing events — both large trade shows and smaller community-style events
- Strong brand development and messaging skills for complex fintech products
- Data-driven mindset: experience building dashboards, measuring ROI, and attributing pipeline to marketing activities
- Proficiency with marketing technology stacks — CRM and marketing automation tools (e.g. HubSpot, Salesforce), analytics platforms
- Budget ownership experience: planning, forecasting, and managing marketing spend
- Strong cross-functional collaboration skills — ability to partner tightly with sales, product, and customer success
- Startup or small-company background where you wore multiple hats and built things from scratch
- Able to operate across US time zones; must be US-based
- Background in real estate, construction lending, or private credit markets
- Experience marketing to both institutional and SMB audiences simultaneously
- Prior experience as a first or early marketing hire
Skills
- B2B marketing
- Fintech marketing
- Construction tech marketing
- Real estate tech marketing
- Lending marketing
- Full-funnel demand generation
- Content marketing
- Event marketing
- Pipeline development
- Social media marketing
- Influencer marketing
- Referral marketing
- Brand development
- Messaging
- Data analysis
- ROI attribution
- Marketing technology stacks
- CRM
- Marketing automation
- HubSpot
- Salesforce
- Analytics platforms
- Budget management
- Cross-functional collaboration
- Sales partnership
- Product marketing
- Go-to-market campaigns
- Database marketing
- Lifecycle marketing
Location
- United States
Work Type
- Fully remote
Experience Level
- 5+ years of B2B marketing experience
- Startup or small-company background
- Prior experience as a first or early marketing hire
Salary/Compensations
- $140,000 – $200,000 USD annually
About the Company
- The company operates in the construction lending space, combining expert-verified virtual inspections with draw management software to turn what's traditionally a multi-day, manual process into a same-day experience for private lenders, real estate investors, flippers, and small builders.
- The business is real: billions of dollars in draws processed, tens of thousands of projects managed, and a meaningful share of the top private lenders in the US on the platform — all while remaining profitable.
- The team is 100% US-based, distributed across four time zones, with core hours skewing Mountain to Pacific.