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About the Role
A well-funded SportsTech startup operating a peer-to-peer sports prediction market is hiring a Performance Marketing Lead to own and scale paid acquisition across new products and markets. This role sits at the intersection of strategy and execution, driving full-funnel growth across major paid channels while collaborating with cross-functional teams. It's a high-impact position for someone who thrives in fast-moving environments and aims to set the standard for channel excellence at a disruptive consumer platform.
Responsibilities
- Design, launch, and optimize paid campaigns across Meta, Google, TikTok, Reddit, and X, with a primary focus on scaling new business lines.
- Lead full-funnel experimentation, developing hypotheses, running rapid tests, and iterating to uncover scalable growth levers.
- Drive creative and message testing in collaboration with design and creative teams, ensuring fast learning cycles and actionable insights.
- Oversee end-to-end campaign execution including setup, pacing, monitoring, and troubleshooting to maximize efficiency, CPA, and ROAS.
- Partner cross-functionally with Product, Creative, Legal, Design, and Data teams to ensure alignment and measurable impact.
- Build robust tracking and attribution systems, proactively addressing signal loss and measurement rigor.
- Deliver strategic recommendations, testing roadmaps, and performance insights to leadership on a regular basis.
- Stay ahead of platform updates, algorithm changes, and emerging ad tech trends.
- Document learnings and best practices to drive continuous improvement across the growth function.
Requirements
- 5+ years of performance marketing experience with a proven track record of acquiring users and scaling paid media campaigns.
- Demonstrated budget management experience with a focus on ROI optimization and regular performance reporting to leadership.
- Proficiency with analytics and attribution tools such as GA4, Data Studio, or Tableau, and a strong data-driven decision-making approach.
- Hands-on experience managing multi-channel paid media across Meta, Google, TikTok, Reddit, and X (Twitter).
- Ability to design, run, and interpret growth experiments and A/B tests to optimize CAC/ROAS.
- Industry background in SportsTech or consumer digital marketplaces.
Skills
- Meta (Facebook/Instagram)
- Google Ads
- TikTok Ads
- Reddit Ads
- X (Twitter) Ads
- GA4
- Data Studio
- Tableau
- Performance Marketing
- Paid Acquisition
- Full-funnel Growth
- Experimentation
- A/B Testing
- Attribution Modeling
- Budget Management
- ROI Optimization
- Data Analysis
Location
- New York, NY
Work Type
- On-site/Hybrid
Experience Level
- 5+ years
Salary/Compensations
- $130,000 – $170,000 per year
Benefits
- Competitive equity package
About the Company
- A well-funded, Series A/B SportsTech startup operating a peer-to-peer sports prediction market.
- Disruptive consumer platform.