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About the Role

The Trade Desk is seeking a Principal Researcher to join their fast-growing UX team. This role involves building robust yet elegant solutions and driving research to have a massive impact on the company and the advertising ecosystem. The research spans advertisers, publishers, and consumers, aiming to improve advertising for everyone involved.

Responsibilities

• Lead research across multiple product areas, partnering closely with product owners, engineering and design leads as well as business counterparts.
• Scope and complete strategic projects from early concepts through post-release measurement and iteration, integrating both qualitative and quantitative approaches.
• Lead and mentor a growing team of researchers, providing guidance and coaching to colleagues.
• Be creative and resourceful in gathering insights, utilizing relationships with clients and business partners, and knowing when to scale with vendors and secondary research.
• Build relationships and collaborate with the business team on projects as well as conducting research with clients to understand their needs and problems.
• Influence and inform the product process by defining and evangelizing metrics and generating innovative ideas.
• Communicate and share insights from research to the larger organization and identify creative ways for the research team to share findings with a broader audience.
• Drive aspects of building out research infrastructure and operations, such as developing research programs and evaluating research tools.

Requirements

• 12+ years of experience as a user researcher at a technology company.
• Possess the leadership skills to drive research programs to strategic impact using a breadth and depth of mixed method research approaches.
• Ability to get to the “so what” and synthesize data from multiple sources to surface valuable and feasible insights.
• Expertise in championing research and data-informed decisions across an organization.
• Comfortable working independently on complex or ambiguous problems and getting creative with resource constraints.
• Natural storyteller who can deliver research findings to engage stakeholders and diverse audiences, including executives.
• Passionate about research and staying up to date with the latest user research trends, best practices, technologies, and tools.
• Research experience in B2B and advertising tech is a big plus.

Skills

• Mixed method research approaches
• Qualitative research
• Quantitative research
• Data synthesis
• Stakeholder communication
• Mentoring
• Research program development
• User research trends
• B2B research
• Advertising tech research

Location

• Global

Work Type

• Full-time

Experience Level

• Principal
• 12+ years

About the Company

• The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising.
• Our technology helps advertisers reach the right audiences across the open internet.
• Advertising powers the content people love, supporting trusted journalism, quality entertainment, and creators worldwide.
• The scale of our platform brings unique technical challenges, from processing massive datasets in real time to building systems that operate reliably on a global scale.
• We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another.

Equal Opportunity

• The Trade Desk is an equal opportunity employer.
• All aspects of employment will be based on merit, competence, performance, and business needs.
• We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
• As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.
• Please reach out to us at accommodations@​thetradedesk.​com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.
• Any information you share will be handled confidentially and will not impact our hiring decisions.