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About the Role
Lead the organization’s digital measurement, marketing intelligence, and insights agenda for Norton Motorcycles Global business. This role unifies data across digital marketing, research engagement, CRM, dealer actions, and experience into actionable insights, driving lead conversion, marketing ROI, and customer lifetime value.
Responsibilities
- Define and execute Norton Motorcycles' global analytics and insights strategy.
- Build a connected view of the customer journey across digital marketing, CRM, dealers, bookings, retail, and ownership.
- Drive performance marketing and lead analytics, optimizing conversion from enquiry through to retail.
- Develop advanced attribution models that connect online engagement to real-world sales outcomes.
- Deliver actionable customer, campaign, and market insights that influence executive decision-making.
- Create a Customer 360 framework and enable personalized engagement strategies.
- Drive experimentation, CRO, and data-led optimization across customer touchpoints.
- Enhance dealer and retail funnel visibility across global markets.
- Leverage customer experience and lifecycle insights to improve retention, loyalty, and lifetime value.
- Lead and develop a high-performing global team of analysts and data scientists.
Requirements
- 15+ years' experience in Data Analytics, Marketing Analytics, Digital Analytics, or Data Strategy.
- Deep expertise in performance marketing analytics, customer journeys, and funnel optimization.
- Strong understanding of attribution modelling and online-to-offline conversion measurement.
- Experience working with martech and adtech ecosystems.
- Advanced analytical capabilities including SQL, data modelling, statistical analysis, and visualisation tools such as Power BI, Tableau, Adobe Analytics, or Google Analytics.
- Proven ability to transform data into strategic business outcomes.
- Experience partnering with senior global stakeholders and influencing executive decision-making.
Skills
- Data Analytics
- Marketing Analytics
- Digital Analytics
- Data Strategy
- Performance Marketing Analytics
- Customer Journeys
- Funnel Optimisation
- Attribution Modelling
- Online-to-Offline Conversion Measurement
- Martech
- Adtech
- SQL
- Data Modelling
- Statistical Analysis
- Power BI
- Tableau
- Adobe Analytics
- Google Analytics
Location
- Solihull, West Midlands
Work Type
- Full-time
Experience Level
- 15+ years
Salary/Compensations
- Competitive salary package
Benefits
- 33 days of holiday (inc. Bank Hols)
- Generous pension scheme
- Private Medical Insurance
- Cash Back Programme
- Life insurance (4x salary)
- FREE fruit
- WeCare Employee Assistance Programme (online GP services, dietary advice, mental health support, bereavement counselling, fitness programme)
- Ideas for Excellence scheme
- Free electric bicycle hire
- On-site free parking
- FREE electric charge points
About the Company
- An iconic, British motorcycle brand with over 120 years of history.
- Operates from state-of-the-art facilities in Solihull, West Midlands.
- Part of the TVS Motor family.
- Values respect, trust, and responsibility.
- Encourages personal development, teaching, and learning.
- Offers the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.
- Has a diverse and international team.
- Hosts twice-yearly employee events, payday socials, and other activities.