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About the Role
Genesys is seeking a Sr. Field Marketing Manager to own the regional marketing strategy for Canada. This role serves as the primary liaison between sales and marketing, developing a full-funnel marketing plan to drive pipeline growth, increase brand visibility, and support sales priorities. You will lead integrated field marketing programs and contribute to regional strategy with a focus on high-quality execution and measurable results.
Responsibilities
- Execute integrated regional marketing programs that drive pipeline growth across enterprise, commercial, and mid-market segments
- Partner closely with sales teams to align marketing activities with go-to-market priorities and account-level needs
- Deliver demand generation campaigns across digital, virtual, and in-person channels to increase engagement and conversion
- Support account-based marketing initiatives for priority accounts to improve pipeline progression and deal acceleration
- Identify and activate third-party programs and industry events to expand brand awareness and generate new leads
- Manage marketing programs within an allocated budget, ensuring effective use of resources and measurable return on investment
- Collaborate with partner marketing to support channel initiatives and co-marketing opportunities
- Track and analyze campaign performance, using insights to optimize future programs and improve results
Requirements
- 5-7 years of experience in field marketing within software or technology organizations
- Experience supporting B2B sales teams and aligning marketing efforts to pipeline and revenue goals
- Demonstrated ability to execute integrated marketing programs that drive measurable results
- Strong understanding of demand generation, lead management, and B2B sales cycles
- Experience working with cross-functional teams, including sales, partners, and marketing stakeholders
- Ability to manage multiple priorities in a fast-paced and evolving environment
- Familiarity with marketing and sales tools such as Salesforce, Asana, or similar platforms
- Ability to travel approximately 25% to support customer-facing programs and internal meetings such as sales QBRs
- Bachelor’s degree or equivalent professional experience
Skills
- Account-based marketing
- Demand generation
- Lead management
- B2B sales cycles
- Marketing and sales tools (Salesforce, Asana, or similar)
Location
- Canada
Work Type
- Full-time
- Hybrid
Experience Level
- Mid-Senior Level
Education Level
- Bachelor's degree or equivalent professional experience
Salary/Compensations
- $106,600.00 - $139,900.00
Benefits
- Comprehensive extended group health coverage
- Generous paid time off, including vacation and personal leave
- Retirement savings program with employer RRSP matching
- Family-friendly benefits, including parental leave top-up and adoption assistance
- Growth and development opportunities through access to learning resources and internal mobility programs
- Paid volunteer time
- August Free Fridays
- Well-being resources
About the Company
- Genesys helps organizations create better customer experiences through AI-powered experience orchestration.
- Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.
- Genesys AI-powered technology is used by more than 8,000 organizations worldwide.
- We have a flexible-first culture with a global team of nearly 7,000 employees.
- Genesys is Great Place to Work® certified in 17 countries.
Equal Opportunity
- Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.