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About the Role
The Coach is responsible for delivering Orangetheory Fitness workouts within AFG HoldCo studios, creating a high-energy, motivating, and results-driven member experience. This role requires coaching and engaging multiple members in a group fitness setting while maintaining strong time management, communication, and motivational skills. The Coach represents the Orangetheory Fitness brand by delivering exceptional coaching, fostering member relationships, and supporting member retention and engagement. This role partners with the studio team to contribute to sales and retention goals, maintain a welcoming environment, and ensure a seamless member experience. The Coach must understand fitness principles and utilize Orangetheory programming, technology, and tools to optimize member performance, safety, and results.
Responsibilities
- Deliver an engaging, high-energy group workout experience for all members each class session.
- Provide a welcoming, inclusive, and motivating experience for all members, prospective members, and guests, ensuring every interaction reflects brand standards of Orangetheory Fitness.
- Accurately complete and maintain all required member documentation and records using company systems and tools.
- Participate in scheduled team meetings, trainings, and ongoing professional development opportunities.
- Conduct studio tours, clearly communicate membership options, and confidently respond to questions regarding programs and services.
- Partner with studio team members to create a seamless, positive experience for prospective and current members.
- Support achievement of individual and team sales goals through outreach, follow-ups, and lead generation activities that drive membership growth.
- Build relationships within the local community to increase brand awareness and generate new business opportunities.
- Support marketing initiatives, including social media engagement and participation in community events and studio activations.
- Maintain a clean, organized, and well-presented studio environment in alignment with company standards.
- Communicate effectively with members and prospects across multiple channels, including in-person, phone, email, and text.
- Accurately process sales transactions, including cash and credit card payments, with integrity, accuracy, and attention to detail.
- Respond promptly and professionally to member inquiries, feedback, and concerns, escalating issues when appropriate.
- Understanding of and commitment to exceptional customer service and the core values at AFG HoldCo.
Requirements
- High school diploma or equivalent required; Bachelor’s degree preferred.
- Minimum of 1 year of group fitness training or personal training experience required.
- Current Orangetheory Fitness approved fitness certification required (e.g., NASM, ACE, ACSM, NSCA, or equivalent).
- Prior experience in customer service, sales, hospitality, or a related client-facing role preferred (0–1 year).
- Strong communication and interpersonal skills with the ability to engage and motivate diverse members.
- Demonstrates positive attitude and the ability to work effectively in a team environment.
- Gets the most out of limited resources while achieving quality results.
- Responds to changes and others’ ideas comfortably. Ability to exercise tact and judgement in working with a broad variety of people.
- Approaches others assertively, responsibly, and supportively.
- Demonstrates honesty and strong values through consistent action.
- Demonstrates the ability to respond to change and others’ ideas comfortably.
- Demonstrates awareness of others’ feelings and perspectives; listens actively, communicates respectfully, and responds with empathy to support a positive team and member experience.
- Proficient with Microsoft Office Suite and graphic design tools like Canva.
- Maintains professionalism and a positive service attitude at all times.
- Proactive, reliable, and consistent.
- Ability to problem solve and work under pressure.
- Excellent organizational, attention to detail, and time management skills.
- Sharp listening skills and critical thinker. Excellent research skills.
- Results orientated and self-motivated.
- Ability to build relationships provide exceptional service attitude. Excellent people skills.
- Ability to manage unexpected challenges with a calm and professional demeanor.
- Results driven and possess exceptional problem-solving skills.
Skills
- Time management
- Communication
- Motivational skills
- Fitness principles (endurance, strength, power training)
- Orangetheory programming, technology, and coaching tools
- Customer service
- Sales
- Hospitality
- Microsoft Office Suite
- Canva
- Interpersonal skills
- Teamwork
- Efficiency
- Flexibility
- Mature Confidence
- Integrity
- Emotional intelligence
- Professionalism
- Problem solving
- Organizational skills
- Attention to detail
- Listening skills
- Critical thinking
- Research skills
- Relationship building
- People skills
Location
- Fitness studio environment
Work Type
- Part-time
- Onsite
Experience Level
- 1 year of group fitness training or personal training experience
- 0-1 year prior experience in customer service, sales, hospitality, or a related client-facing role
Education Level
- High school diploma or equivalent
- Bachelor’s degree preferred
About the Company
- AFG HoldCo is committed to fostering a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and a true sense of belonging.
- We believe that bringing together individuals with different backgrounds, perspectives, and experiences strengthens our teams and drives better outcomes for our employees, members, and communities.
- We are dedicated to maintaining a work environment that is free from discrimination, harassment, and retaliation.
- AFG HoldCo is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws.
Equal Opportunity
- AFG HoldCo is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws.
- We comply with all laws and regulations enforced by the Equal Employment Opportunity Commission (EEOC) and other governing bodies in the locations where we operate.
- This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.