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About the Role

Premier NX is seeking a Marketing Manager to lead B2B marketing efforts, focusing on demand generation and lead conversion to drive sales. This hands-on role involves developing and executing go-to-market strategies, managing a small marketing team, and collaborating with sales and business development to enhance the company's market presence.

Responsibilities

• Execute B2B demand generation, lead nurture, and conversion strategies aligned with company growth goals.
• Report regularly on marketing progress and metrics.
• Lead, coach, and develop a small team of marketing specialists and coordinators.
• Partner with sales to align on pipeline targets, lead scoring, and marketing-to-sales handoff processes.
• Plan and manage multi-channel demand generation campaigns, including SEO, SEM, paid social, email nurture, ABM, and webinars.
• Activate content, including case studies, whitepapers, blog content, social proof assets, and thought leadership.
• Guide and oversee the team managing marketing automation and CRM tools for funnel performance and campaign metrics tracking.
• Evaluate and evolve the website and online properties, overseeing conversion rate optimization.
• Manage social media and brand presence.
• Manage relationships with external agencies and vendors for design, PR, and events.
• Own marketing KPI reporting, including MQLs, SQLs, pipeline contribution, customer acquisition cost, and campaign ROI, and present results to leadership.
• Represent marketing in cross-functional planning with sales, operations, and company leadership.

Requirements

• 5+ years of B2B marketing experience.
• 2-3 years in a people management or team leadership role.
• 3 years of experience marketing specifically to the U.S. market, or 5 years within the broader North American market.
• Proven track record in B2B services marketing.
• Experience in BPO, IT services, or professional/managed services is strongly preferred.
• Experience marketing complex services with long sales cycles over 6 months.
• Demonstrated success building, re-building, and scaling demand generation programs that deliver pipeline results.
• Hands-on experience with marketing automation and CRM platforms such as HubSpot, Zoho CRM, or Salesforce.
• Data-driven approach to marketing, comfortable owning KPIs and reporting results to senior leadership.
• Must be based in U.S.A. or Canada.
• Able to work effectively across North American time zones with distributed teams, primarily on East Coast hours.
• Excellent written and verbal persuasive skills.
• Proven ability to speak the language of specific BPO industry verticals and translate complex service offerings into sector-specific value propositions.
• Experience marketing outsourcing services to mid-market decision-makers (preferred).
• Experience running long sales cycle demand gen across multiple industry verticals (preferred).
• Experience marketing solutions and portfolios especially in customer experience (CX), finance and accounting (F&A), or IT outsourcing (ITO) services (preferred).

Skills

• B2B marketing
• Demand generation
• Lead nurture
• Lead conversion
• SEO
• SEM
• Paid social
• Email nurture
• Account-based marketing (ABM)
• Webinars
• Content activation
• Case studies
• Whitepapers
• Blog content
• Social proof assets
• Thought leadership
• Marketing automation
• CRM
• HubSpot
• Marketo
• Salesforce
• Website optimization
• Conversion rate optimization
• Social media management
• Brand presence management
• Vendor management
• KPI reporting
• MQLs
• SQLs
• Pipeline contribution
• Customer acquisition cost
• Campaign ROI
• Cross-functional planning
• Persuasive communication

Location

• Remote

Work Type

• Full-time

Experience Level

• 5+ years of B2B marketing experience
• 2-3 years in a people management or team leadership role

Education Level

• Bachelor's degree or equivalent practical experience

About the Company

• Premier NX is a tech-enabled service provider to North American mid-market businesses.
• We help clients enhance business outcomes through 5 service pillars: Finance and Accounting, IT Outsourcing, Sales Enablement, Customer Experience, and Analytics services.
• Our team operates across five countries: U.S., Canada, Pakistan, the Philippines, and China.
• We take a co-sourcing approach, becoming an extension of our clients' teams.
• We have received numerous industry accolades and are known for pairing human expertise with technology.
• Founded in 2003 in Clarksville, Tennessee (USA) with a Canadian office in Rothesay, New Brunswick.