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About the Role

Lyft is seeking a culture-obsessed Community Manager to be the voice of our brand presence on Social Media. This role involves owning our voice across social channels, managing daily content posting, and actively participating in social conversations. You will translate internet trends for the business and report on social performance, upcoming trends, and opportunities.

Responsibilities

• Be the voice of Lyft social and drive our daily reaction engine
• Maintain a consistent, unmistakably Lyft voice across comments, replies, DMs, and reposts on Instagram, TikTok, Threads, Reddit, and LinkedIn
• Drive and manage our Threads channel, included replies, owned responses, and more
• Lead our surprise and delight initiatives on social, driving earned impact with creators
• Monitor successful comments and conversations and be able to tell the story of impact
• Manage day-to-day content publishing across Lyft's consumer social accounts — scheduling, copy, final QA, and in-platform posting
• Play offense in culture
• Be very online: Spend hours of your day on the actual platforms, listening for relevant conversations
• Repost and engage with UGC, and working hand-in-hand with Support to escalate rider and driver issues surfacing in social — quickly, with the right context, to the right people
• Bring proactive opportunities to the team with a point of view: what the moment is, why Lyft has a right to play, and what we'd say
• Socialize wins, learnings, and cultural insight across the org — recaps, readouts, and highlight reels that make the value of community work obvious
• Turn scattered engagement into a narrative: what we did, what happened, what we do next
• Feed community signal back into Product, Brand, and Comms so the internet's read on Lyft actually informs decisions
• Own recurring and ad-hoc social reporting: channel performance, engagement, sentiment, community health, and trend forecasting. Package it so stakeholders across Marketing and beyond actually read it

Requirements

• 4+ years in social media, community management, or a closely-related role at an agency or consumer brand
• Strong, snappy writing skills; ability to write short, funny, and transition smoothly between different communication styles
• Extremely proactive and quick on your feet
• Deep fluency in social listening and UGC tooling (Sprinklr, Brandwatch, Dash Social, Later, or similar)
• Live on the internet
• Sound editorial judgment
• Comfort with data: ability to interpret performance and sentiment signals and turn them into recommendations
• High EQ and patience

Skills

• Social Media
• Community Management
• Content Publishing
• Social Listening
• UGC Tooling
• Reporting
• Trend Forecasting
• Brand Voice Management
• Content Creation
• Copywriting
• Data Analysis
• Communication

Location

• New York City area

Work Type

• Hybrid
• In-office (3 days per week: Mondays, Wednesdays, and Thursdays)
• Remote (up to 4 weeks per year)

Experience Level

• 4+ years

Salary/Compensations

• $108,000 - $135,000

Benefits

• Great medical, dental, and vision insurance options with additional programs
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match
• Discretionary paid time off for salaried team members
• 15 days paid time off for hourly team members
• 18 weeks of paid parental leave
• Subsidized commuter benefits
• Monthly Lyft credits and complimentary Lyft Pink membership

About the Company

• Lyft's purpose is to serve and connect.
• Cultivating a work environment where all team members belong and have the opportunity to thrive.
• Lyft highly values having employees working in-office to foster a collaborative work environment and company culture.

Equal Opportunity

• Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging.
• All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law.
• We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.