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About the Role
As a Product Marketing Manager, you will establish a new Consumer Product Marketing function from the ground up. You'll shape the go-to-market strategy for consumer product and feature launches across web and mobile, defining target audiences, value propositions, and launch plans. This high-impact role involves partnering closely with Product, Lifecycle Marketing, and Comms teams to drive user engagement and retention.
Responsibilities
- Help define the GTM calendar, launch opportunities, and core processes for the Product Marketing function.
- Own go-to-market strategy and launch plans for new consumer products and features across web and mobile.
- Lead audience definition, value proposition, and positioning for priority launches.
- Align cross-functional partners on product positioning and market strategy.
- Partner closely with Lifecycle Marketing to drive sustained engagement and retention.
- Work with User Research to gather consumer, market, and competitive insights.
- Act as a champion for the user, crafting compelling narratives around products and features.
- Leverage creative storytelling across all marketing touchpoints.
- Coordinate integrated launches across web and mobile surfaces and external channels.
- Translate strategy into execution with clear requirements, milestones, owners, and success metrics.
- Run the rituals that keep launches on track, including kickoffs, status updates, reviews, and retros.
- Measure impact against engagement, adoption, and awareness goals.
- Synthesize learnings with Analytics and recommend iterations to improve performance.
- Build the Product Marketing operating system, including calendars, intake, templates, and playbooks.
- Identify risks to launch timelines or adoption early and drive mitigation plans.
- Represent the consumer point of view in product roadmap discussions.
Requirements
- 5+ years of product marketing, product strategy, or equivalent go-to-market experience, ideally in B2C consumer tech, subscription, or app-based products.
- A track record of owning positioning and launches end to end, with demonstrable business impact.
- Experience marketing across both web and mobile, and a working understanding of how consumer behavior and launch mechanics differ across platforms.
- A track record of turning strategy into execution: building plans, timelines, and cross-functional workflows, and spotting risks early enough to act on them.
- A data-informed approach to marketing, with experience defining success metrics and using market and performance signals to refine strategy after launch.
- Hands-on experience collaborating with Lifecycle/CRM, Brand, Comms, Performance, and Product to deliver integrated launches.
- Deep experience partnering with teams to drive engagement and retention, not just acquisition.
- A strong track record in creative storytelling, with the ability to translate technical product capabilities into narratives that resonate with consumer audiences.
- Experience running the operating cadence of a launch: requirements, milestones, kickoffs, status reviews, and retros.
- Experience standing up a Product Marketing function or building go-to-market processes where no playbook existed (0→1).
- Familiarity with in-app and web product marketing surfaces and announcement systems.
- Experience finding product-market fit for new features or in new consumer segments.
Skills
- Product Marketing
- Product Strategy
- Go-to-Market Strategy
- Consumer Tech Marketing
- Subscription Marketing
- App-Based Product Marketing
- Positioning
- Launch Planning
- Web Marketing
- Mobile Marketing
- Cross-functional Collaboration
- Lifecycle Marketing
- CRM
- Brand Marketing
- Communications
- Performance Marketing
- Product Management Collaboration
- Data Analysis
- Market Analysis
- Competitive Analysis
- Creative Storytelling
- User Research
- In-app Marketing
- Product Roadmap Planning
Location
- Remote
Work Type
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- $125,000 - $170,000
Benefits
- Flexible Time Off program
- Hybrid work model
- Variety of medical insurance options including a $0 cost premium employee coverage
- Competitive 401K match with no vesting requirement
- National health, dental, and vision plans
- Progressive family plan benefits
- Opportunity to work for a global and industry-leading technology company
- Impactful work in a collaborative environment
About the Company
- The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather.
- Leverages advanced technology and AI for high-volume weather data, insights, advertising, and media solutions.
- The world’s most accurate forecaster globally.
- Reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties.