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About the Role

We are building @cocktails into the premier digital destination for cocktail culture and seeking a creative strategist skilled in storytelling, analytics, and content production to lead content strategy, create platform-native content, and grow audiences.

Responsibilities

• Develop and evolve a multi-platform content strategy across Instagram, TikTok, YouTube, Facebook, Pinterest, and emerging platforms.
• Generate fresh, data-informed content concepts that balance trends with evergreen storytelling.
• Identify opportunities to expand our content mix, including educational series, personality-driven content, behind-the-scenes features, and creator collaborations.
• Stay ahead of platform trends, algorithm changes, and emerging formats.
• Lead creative ideation sessions and maintain an active content pipeline.
• Produce high-quality, platform-native video content from concept through final edit.
• Raise the creative standard across all published content through strong storytelling, pacing, editing, and production techniques.
• Experiment with new formats and creative approaches to continuously improve performance.
• Analyze content performance across all platforms to identify actionable insights.
• Translate analytics into creative decisions, testing hypotheses and iterating based on results.
• Recommend strategic shifts based on performance trends and audience behavior.
• Mentor and collaborate with the Content Creator to strengthen ideation, production, and storytelling skills.
• Provide constructive creative feedback while fostering a collaborative and experimental environment.
• Help establish repeatable creative processes and best practices.
• Help define and evolve the @cocktails brand voice across platforms.
• Identify opportunities for strategic partnerships, creator collaborations, and community engagement.
• Support initiatives that expand @cocktails beyond social media into a broader digital media brand.

Requirements

• 5+ years creating high-performing social-first content for consumer brands or digital media.
• Demonstrated success growing audiences across multiple social platforms.
• Strong portfolio showcasing compelling short-form and long-form video content.
• Advanced video production and editing skills (Adobe Premiere Pro, Final Cut Pro, CapCut, or equivalent).
• Deep understanding of social platform algorithms, audience behavior, and content trends.
• Experience interpreting analytics and using performance data to guide creative decisions.
• Exceptional storytelling instincts and attention to detail.
• Collaborative leadership style with experience mentoring or developing creative talent.
• Passion for food, beverage and lifestyle content.

Skills

• Content Strategy
• Content Innovation
• Creative Leadership
• Video Production
• Video Editing
• Adobe Premiere Pro
• Final Cut Pro
• CapCut
• Social Media Analytics
• Storytelling
• Collaboration
• Mentoring
• Brand Voice Development
• Partnership Development
• Community Engagement

Experience Level

• 5+ years

Salary/Compensations

• $50,000—$60,000 USD

Benefits

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits

About the Company

• Gallery Media Group is voted Most Innovative Publisher and is a modern-day publisher that builds brands across content, experiences, and talent.
• Our trusted network of editors, contributors, talent and experts drive our audience-first approach to ensure brand partnerships siphon our IP and relevance to drive business outcomes.
• Gallery Media Group includes women’s lifestyle brand PureWow, the iconic fashion and style brand Coveteur, and a collection of social-first media brands, such as @cocktails on Instagram and TikTok that reach over 200M consumers.
• Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators and cultural moments at scale—as well as a robust influencer marketing business.
• The company was founded in 2010 by CEO, Ryan Harwood and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.

Equal Opportunity

• We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!