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About the Role
Madison Logic empowers marketers to turn buyer uncertainty into confident action through data-driven insights and strategic expertise, aligning with decision-makers at every stage of the buyer's journey.
Responsibilities
- Support the successful implementation, execution, optimization, and delivery of programmatic ABM and digital advertising campaigns for enterprise clients.
- Lead end-to-end campaign setup, trafficking, audience activation, pacing, optimization, troubleshooting, and delivery across DSPs and digital advertising platforms.
- Serve as the subject matter expert for programmatic advertising operations, campaign execution, audience activation, and platform integrations.
- Monitor campaign performance and recommend optimization opportunities to maximize delivery and client outcomes.
- Develop and implement scalable operational processes and best practices to improve campaign quality, efficiency, and execution.
- Partner closely with Client Success, Sales, Product, Analytics, and Engineering to ensure seamless campaign delivery and operational excellence.
- Participate in client meetings to provide technical implementation guidance, campaign insights, and operational recommendations.
- Contribute to onboarding, documentation, and continuous improvement of programmatic operations best practices.
- Partner with Finance and Operations on campaign reconciliation, reporting, and month-end processes.
Requirements
- 4 years of experience in digital advertising, campaign operations, programmatic media, ABM, or marketing technology.
- 2 years of hands-on experience executing and optimizing programmatic advertising campaigns.
- Strong knowledge of DSPs, audience targeting, campaign trafficking, pacing, optimization, and digital media operations.
- Experience working with leading programmatic platforms such as The Trade Desk, DV360, LinkedIn Ads, Demandbase, 6sense, or similar technologies.
- Experience executing multi-channel campaigns across Display, Video, CTV, LinkedIn, Content Syndication, Podcast, and other digital media channels.
- Strong analytical skills with the ability to monitor campaign performance, identify issues, and recommend optimization opportunities.
- Experience with Salesforce CRM, Excel/Google Sheets, and PowerPoint/Google Slides.
Skills
- Programmatic ABM
- Digital advertising campaigns
- DSP
- Campaign trafficking
- Audience activation
- Campaign pacing
- Campaign optimization
- Troubleshooting
- Platform integrations
- Salesforce CRM
- Excel
- Google Sheets
- PowerPoint
- Google Slides
- The Trade Desk
- DV360
- LinkedIn Ads
- Demandbase
- 6sense
Location
- Remote
- Hybrid
Work Type
- Remote
- Hybrid
Experience Level
- 4 years of experience in digital advertising, campaign operations, programmatic media, ABM, or marketing technology
- 2 years of hands-on experience executing and optimizing programmatic advertising campaigns
Salary/Compensations
- $80,000 - $85,000 USD
Benefits
- Access to competitive compensation & benefits
- Participation in employee recognition programs
- Exposure to professional development & learning initiatives
- Lifestyle spending account benefit
About the Company
- Madison Logic turns buyer uncertainty into confident action using data-driven insights and strategic expertise.
- We help marketers align every decision-maker, in every buying group, at every stage of the journey.
- We meet buyers wherever they are, navigating today’s non-linear decision paths to keep marketers ahead.
- By combining data-rich strategy with multi-channel activation, we show B2B marketers and their agency partners not just what works, but why it works, so growth is accelerated with clarity and purpose.
- Our foundation is built on values anchored in Accountability, Team, Urgency, Respect, Integrity, and Innovation.
- We offer opportunities for global exposure, working alongside talented colleagues across India, Singapore, the UK, and the US.
- We host yearly team offsites to connect, collaborate, and strengthen relationships in person.
- Our aspiration is a culture where every person feels confident navigating their unique path and inspired to grow every step of the way.
- We support you by meeting you where you are, empowering your growth with clarity, support, and purpose.
- Our promise is that your growth is yours to lead, but never a journey you take alone.
Equal Opportunity
- Madison Logic is proud to be an equal opportunity employer.
- We are committed to equal employment opportunity regardless of sex, race, color, religion, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status.