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About the Role
The Marketing Analytics team is focused on utilizing performance data to optimize marketing efforts and maximize revenue growth. This internship will assist in strategizing and executing retail promotions and digital advertising campaigns.
Responsibilities
- Gather data and prepare reports on various marketing and promotional initiatives.
- Assist in assessing campaign results and deriving actionable insights.
- Assist in planning and executing digital ad campaigns, including writing copy, determining optimal targeting, and developing creative.
- Measure the impact of digital marketing efforts, leveraging internal and third-party analytics tools (e.g. Tableau).
- Conduct marketing campaign analysis and synthesize findings to highlight trends and share actionable insights with the team.
- Verify marketing campaign information for uploading to our internal platforms.
- Create and edit paid advertising and promotional campaigns.
- Assist Marketing Analytics team members on ad-hoc research and analysis projects.
Requirements
- Strong organizational skills, time management, and meticulous attention to detail.
- Effective communication skills and ability to prioritize projects based on business needs.
- 2+ years’ experience with Microsoft Excel (e.g. using VLOOKUP, creating pivot tables and charts).
- Working knowledge of data analytics tools such as Tableau, SQL, and Python (prior experience in a business environment a plus).
- Familiarity with digital advertising platforms– Meta Ads Manager (Facebook and Instagram), Amazon Ads Manager, TikTok Ads Manager, and related advertising metrics a plus.
- Creative experience with Canva and in-app image and video editing (e.g. Tiktok, Instagram) a plus.
- Working knowledge of the publishing industry a plus.
- A knowledge and passion for books and reading.
Skills
- Data analysis
- Reporting
- Marketing campaign analysis
- Digital advertising
- Copywriting
- Microsoft Excel
- Tableau
- SQL
- Python
- Meta Ads Manager
- Amazon Ads Manager
- TikTok Ads Manager
- Canva
- Image editing
- Video editing
Location
- New York City
- Remote
Work Type
- Hybrid
- Internship
- Up to 30 hours per week
Experience Level
- Intern
Salary/Compensations
- $17.00 per hour
About the Company
- Open Road Integrated Media is the publishing industry’s leader in applying proprietary machine learning and data science technology to book discovery, enabling authors and publishers to achieve dramatic increases in the sales of their titles.
- The Open Road network of digital properties produces compelling stories that keep audiences informed, entertained, and engaged — across devices, content verticals, and global territories.
- Open Road Integrated Media includes several business areas that work in tandem to connect audiences with great stories: we publish a catalog of ebooks by bestselling authors such as Alice Walker and Michael Chabon, and our Ignition program markets ebooks from partner publishers.
- The Early Bird Books newsletter delivers daily ebook deals, and our content newsletters and websites—The Lineup, The Portalist, The Archive, Murder & Mayhem, and A Love so True—circulate articles and deals to more niche audiences.