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About the Role
Kensington is seeking a leader to modernize its agent marketing efforts, transforming a high-touch B2B channel into a scalable, measurable growth engine. This role will lead B2B marketing programs focused on lead generation, agent segmentation, revenue growth opportunities, and the necessary CRM and analytics infrastructure.
Responsibilities
- Refine agent marketing approach to align with revenue growth opportunities using the Agent Portal and education programs.
- Lead the development and execution of webinars, content programming, and sales collateral to drive engagement.
- Refine the agent recognition and award approach to motivate top performers.
- Collaborate with sales teams across the US and Canada to align marketing and lead generation priorities.
- Sharpen agent and trade segmentation and total addressable market with the Strategy team.
- Implement a CRM and analytics program to replace manual reporting and align with segmentation.
- Lead and motivate a virtual team across marketing and sales, building alignment without formal reporting lines.
- Apply leadership principles to a matrixed team, setting clear priorities and shared accountability.
Requirements
- 10+ years in B2B, trade, or channel marketing leadership.
- At least 7 years in leadership roles.
- Direct experience in field sales enablement, sales operations, or agent and trade marketing programs.
- Proven track record of turning fragmented or manual sales operations into scalable, data-driven systems.
- Experience partnering cross-functionally with sales, strategy, and CRM or analytics teams.
- Excellence in leading with KPIs and budget accountability.
- Experience in luxury, travel, hospitality, or another relationship-driven B2B category is ideal.
Skills
- B2B marketing
- Channel marketing
- Lead generation
- Agent segmentation
- CRM implementation
- Analytics
- Sales enablement
- Sales operations
- KPI management
- Budget accountability
Location
- Kensington's HQ
Work Type
- Hybrid
Experience Level
- 10+ years
- 7+ years leadership
Salary/Compensations
- Competitive compensation package with strong pay for performance rewards.
- Opportunity to participate in incentive programs and compensation tied to business and individual performance.
- Actual compensation may vary based on local market conditions, geography, and relevant job-related factors.
About the Company
- Kensington delivers the world’s most personal travel experiences, tailored specifically for clients with local private guides.
- The company operates in over 120 countries worldwide across various businesses including Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air.
- Kensington is known for its extraordinary people and passionate experts with deep knowledge of their destinations.
Equal Opportunity
- Committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
- The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants for this position.
- Final hiring decisions are ultimately made by the hiring team.
- We thank all candidates for their interest, however, only those selected for an interview will be contacted.