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About the Role

The Associate Director, Analytics is a client-facing analytics leader who brings a strong foundation in media measurement and the ability to translate complex analysis into clear, actionable business insights. This role is ideal for someone who has recent hands-on experience in media analytics and has grown into leading teams and guiding client strategy. You will serve as a key partner to clients, helping them understand performance, navigate measurement approaches, and make confident marketing decisions grounded in data. We are looking for someone who has run analytics inside a retailer or retail-focused organization, speaks the language of the business, and knows how to apply rigorous measurement in fast-moving media environments.

Responsibilities

Serve as a primary analytics lead for clients, translating complex measurement into clear, actionable insights.
Confidently communicate performance, testing results, and measurement approaches in a way that resonates with non-technical stakeholders.
Build trust with client partners by balancing analytical rigor with practical, business-focused recommendations.
Lead and mentor a team of analysts and managers, providing guidance, feedback, and support on their work.
Review outputs to ensure accuracy, quality, and clarity before sharing with clients.
Create an environment where the team can execute effectively while maintaining strong analytical standards.
Step in on analyses when needed to support the team, troubleshoot issues, or validate outputs.
Maintain enough hands-on familiarity to provide credible guidance and direction.
Lead advanced media measurement across paid search, paid social, retail media networks, CTV, and upper-funnel channels.
Personally design, execute, and interpret MMM, incrementality tests (geo, holdout, synthetic control), and causal analyses tied directly to retail media decisions.
Ensure measurement approaches reflect how media actually drives revenue, profit, customer acquisition, and growth in a retail context.
Apply first-hand retail experience to frame analytics in terms of business impact, not just methodological rigor.
Translate ambiguous business questions into measurable media hypotheses aligned to merchandising, seasonality, promotions, and inventory dynamics.
Partner directly with CMOs, growth leaders, and finance stakeholders to support real budget and strategy decisions.
Reconcile conflicting signals across MMM, incrementality testing, and platform-reported performance.
Clearly articulate which measurement signal should drive which type of decision, depending on the business question and time horizon.
Maintain deep knowledge of leading digital marketing platforms, including Google (Search & YouTube), Meta, Amazon / retail media networks, and CTV/video platforms.
Understand how platform data limitations, attribution logic, and measurement constraints impact analysis design and interpretation.
Stay actively plugged into changes across media platforms, privacy shifts, and measurement innovation.
Remain plugging into the ever changing environment and consistently researching platforms.
Continuously evaluate how evolving platform dynamics should influence testing strategy, MMM design, and client recommendations.
Work closely with media, strategy, data engineering, and client teams to ensure analytics are integrated, trusted, and actionable across the organization.
Define and enforce standards for test design, model assumptions, validation, documentation, and analytical readouts.
Act as a final quality gate, ensuring weak, underpowered, or misleading analyses do not reach clients.
Lead and develop analysts through meaningful review of work—including code, models, test designs, and outputs.
Raise the overall technical and analytical quality of the team through hands-on coaching and feedback.

Requirements

7+ years of experience in media analytics or marketing analytics.
Experience recently operating in a hands-on analytics role, with a strong understanding of how analyses are built and executed.
Proven ability to lead teams and review analytical work, even if not executing every analysis directly.
Strong client-facing experience with the ability to simplify complex concepts and influence decisions.
Significant experience leading media analytics in a retail or retail-focused environment.
Deep knowledge of leading digital marketing platforms, including Google (Search & YouTube), Meta, Amazon / retail media networks, and CTV/video platforms.
Hands-on experience running MMM, incrementality tests, and causal analyses tied to media investment decisions.
Strong understanding of retail business dynamics and how analytics supports growth, efficiency, and profitability.
Working knowledge of regression, time-series analysis, Bayesian concepts, power analysis, confidence intervals, and bias—used to pressure-test and defend media measurement, not as academic theory.
Strong judgment around when directional insight is sufficient versus when higher precision is required.
Ability to balance rigor, speed, and cost to drive meaningful business impact from analytics.
Proven ability to operate confidently with senior executives and defend analytical recommendations under scrutiny.
Demonstrated people management experience, including hiring, developing, and performance-managing analysts and managers; provides clear feedback, sets expectations, and builds high-performing analytics teams.
Strong storytelling skills with a focus on decisions, next steps, and impact, not insight-only decks.
Must be able and willing to travel between NY & Dallas offices and to client and other company meetings within the U.S., as needed.

Skills

Media measurement
Translating complex analysis into clear, actionable business insights
Media analytics
Leading teams
Guiding client strategy
Paid search
Paid social
Retail media networks
CTV
Upper-funnel channels
MMM
Incrementality tests
Causal analyses
Retail business dynamics
Google (Search & YouTube)
Meta
Amazon / retail media networks
CTV/video platforms
Regression
Time-series analysis
Bayesian concepts
Power analysis
Confidence intervals
Bias
Storytelling

Location

NY
Dallas
U.S.

Work Type

Hybrid
Full-time

Experience Level

Associate Director
7+ years of experience

Salary/Compensations

$110,000 to $140,000

Benefits

Competitive and equitable pay
401k matching
Bi-annual bonus eligibility
Flexible PTO
Half-Day Fridays
Philanthropic Efforts and Paid Time Off to Volunteer
Fully covered medical, dental, and vision insurance
Annual Wellness Stipend
Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room
Hybrid work policy
Free health insurance
Company 401k contribution

About the Company

January Digital is the Marketing Leadership Company. We solve business challenges through media excellence, strategic guidance, and actionable analytics.
Our agency team handles full funnel media planning, execution, and optimization while our consulting team offers true strategic leadership for building successful marketing agencies.
All our work is supported with a strong foundation of data and actionable insights which ensure our clients are as successful as possible.
As a company, our motto is to build a company that improves the lives of our clients, our people, and the world around us.
We support this mission through a number of efforts including our WORKS program. Good Works is our philanthropy program that ensures we have an outsized impact on our surrounding communities through financial and volunteering efforts.
Our Well Works program focuses on the mental, physical, and spiritual health of our employees through required minimum PTO, an annual wellness stipend, fully paid health care, fully paid counseling services, extended parental leave, and much more.
Between our work and our culture, January Digital has been recognized more than 125 times, including being named a Best Place to Work by INC four times, Dallas Business Journal three times, one of Ad Age's Best Places to Work 2025, a 2024 NRF Partner of the Year, a seven-time INC 5000 fastest growing company, and numerous awards for our tactical and strategic excellence with innovative partners like Carhartt and Steve Madden.
At January Digital, we combine deep expertise, creativity, and AI innovation to deliver meaningful results.
Our team advances through continuous training that keeps us and our clients ahead.
We seek candidates with proven AI skills in developing and refining AI inputs, effective use of key tools, and the ability to apply AI to real business challenges.
Equally important are sharp critical thinking and a commitment to using AI responsibly to create lasting impact.

Equal Opportunity

January Digital is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
All employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.