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About the Role

Erborian is seeking a Manager of PR & Influencer Marketing to support the Director of PR & Brand Communication in executing culturally relevant, performance-driven programs that drive brand awareness, earned media value, and retail impact within the U.S. market. This role requires a strong executor with proven experience building and managing structured influencer programs at scale.

Responsibilities

• Execute Erborian’s U.S. influencer strategy across mega, macro and micro creators, driving structured and sustained community growth and retention.
• Maintain strong, active relationships with talent managers, agents and independent creators.
• Proactively nurture top organic brand fans and high-potential creators, converting early affinity into retained brand love.
• Lead paid influencer partnerships end-to-end, including negotiation, usage rights management, contracting, briefing, execution and performance reporting.
• Oversee evergreen gifting and VIP seeding strategy, ensuring organized, updated and strategic list management.
• Manage a high-volume influencer program with strong organization, cadence and consistent touchpoints.
• Continuously cultivate and expand creator relationships aligned with Erborian’s heritage and skincare authority.
• Identify high-performing organic content and flag opportunities for paid amplification.
• Ensure creator briefs are structured to support both organic storytelling paid usage.
• Support the development and future launch of an affiliate program.
• Lead influencer event execution and vendor coordination.
• Support execution of U.S. PR strategy in partnership with agency.
• Lead launch mailers and support pitch development.
• Cultivate relationships with editors and tastemakers.
• Track earned placements and EMV impact.
• Own KPI tracking across influencer and PR programs.
• Monitor EMV performance, community growth metrics, and pacing towards goals.
• Provide performance insights and recommendations to refine programming.
• Support analysis of influencer activations’ impact on retail performance
• Act as a self-esteem advocate, ensuring campaigns and products promote authentic confidence, and emotional well being.

Requirements

• 3-4 years of experience in influencer marketing within beauty and/or skincare
• Proven experience managing a high-volume, organized influencer program
• Established relationships within the beauty, skincare, and wellness influencer space
• Demonstrated track record of driving organic community growth and sustained creator engagement
• Strong understanding of negotiating, influencer contracts, usage rights, content briefing, and campaign execution
• Experience operating within retail-led environments
• Analytical mindset with fluency in EMV tracking and performance reporting
• Team player with strong worth ethic

Skills

• Influencer Marketing
• PR Strategy
• Earned Media
• EMV Tracking
• Community Growth
• Content Amplification
• Affiliate Program Development
• Event Execution
• Vendor Coordination
• Performance Reporting
• Brand Identity
• Self-Esteem Advocacy
• Social Impact

Location

• New York

Work Type

• Hybrid

Experience Level

• Manager

Salary/Compensations

• $90,000-$95,000

About the Company

• At Erborian, we leverage the power of Korean Skincare to boost both your skin & self-esteem.
• We combine centuries of Korean beauty rituals with cutting-edge science to deliver visible, immediate and effortless results — empowering you to own your skin and your confidence.
• With a strong double-digit growth, Erborian is currently expanding in the US market.

Equal Opportunity

• United States Applicants Only:
• Employee Rights
• FMLA: Posters
• FMLA Special Rules for Returning Military Members (USERRA)