Marketing Director at SAS | JP | Rezi

Marketing Director at SAS

Marketing Director

SAS · JP

1 months ago

Marketing Director

SAS · JP

2 months ago
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About the Role

The APAC Marketing team is seeking a Marketing Director based in Japan to lead growth strategy. This role involves translating global and regional priorities into impactful marketing strategies to drive demand generation, pipeline growth, revenue acceleration, and strategic account engagement. You will lead a team of marketers focused on Data & AI innovation, shaping customer engagement and go-to-market strategies in Japan.

Responsibilities

  • Direct the development of company marketing programs and services for key industries focusing on Japan and other markets within the APAC region.
  • Lead and execute integrated, high-impact marketing strategy aligned to business growth objectives for key industry sectors, focusing on elevating brand reputation, driving revenue growth, and strengthening relationships with customers and partners.
  • Identify marketing opportunities through market research, customer feedback, analytics, and best practices.
  • Responsible for leadership in one or more marketing functions: Go-To-Market Marketing, Digital, Analyst Relations, Market Research, Product Marketing, Pricing, Campaign and Events, Customer References, Marketing Contact Center, Social Media, or Corporate Creative.
  • Partner cross-functionally with Sales, Customer Advisory, Customer Success, Consulting, HR, and global marketing teams.
  • Build and manage strategic relationships with agencies, partners, and vendors.
  • Create shared visions and detailed plans with key stakeholders on how to maximize a given marketing function.
  • Lead, inspire, and develop a high-performing marketing team.
  • Oversee budget planning, resource allocation, and delivery excellence across all programs.
  • Ensure all applicable security policies and processes are followed to support the organization's secure software development goals.
  • Embrace curiosity, passion, authenticity, and accountability.

Requirements

  • 10+ years of experience in integrated B2B Marketing, preferably in the software or technology industry.
  • 5+ years of leadership experience with a track record of building and leading high-performing teams.
  • Strong people and business leadership skills with a focus on collaboration and building value-based business partnerships across functions and regional/global stakeholders.
  • Hands-on experience from strategy through execution of digital-driven integrated marketing mix, blending online and offline activities into a dynamic revenue-focused set of programs.
  • Sound knowledge of integrated marketing and digital marketing principles.
  • In-depth understanding of enterprise buying cycle and influencing factors, B2B sales techniques, channels, business partner relationship development strategies, and/or knowledge of a specific industry, market, technology, or relevant business initiative.
  • Commercial savvy with the ability to connect marketing programs to revenue and business outcomes.
  • Experience collaborating effectively within a global, matrixed organisation and influencing across functions and levels.
  • Business-level fluency in Japanese and English.
  • Strong communication and presentation skills, including public speaking (preferred).
  • Bachelor’s degree in Business, Marketing, or a related field.
  • Equivalent combination of related education, training, and experience may be considered.

Skills

  • B2B Marketing
  • Leadership
  • Go-To-Market Marketing
  • Digital Marketing
  • Analyst Relations
  • Market Research
  • Product Marketing
  • Pricing
  • Campaign Management
  • Event Management
  • Customer References
  • Marketing Contact Center
  • Social Media
  • Corporate Creative
  • Sales Collaboration
  • Customer Advisory Collaboration
  • Customer Success Collaboration
  • Consulting Collaboration
  • HR Collaboration
  • Global Marketing Collaboration
  • Agency Relationship Management
  • Partner Relationship Management
  • Vendor Relationship Management
  • Budget Planning
  • Resource Allocation
  • Delivery Excellence
  • Security Policies and Processes
  • Communication Skills
  • Presentation Skills
  • Public Speaking
  • Japanese Language Proficiency
  • English Language Proficiency

Location

  • Tokyo

Work Type

  • Hybrid

Experience Level

  • 10+ years of experience in integrated B2B Marketing
  • 5+ years of leadership experience

Education Level

  • Bachelor’s degree in Business, Marketing, or a related field
  • Equivalent combination of related education, training and experience

Benefits

  • Cafeteria-style benefits plan with annual points allocation
  • 7-hour standard workday
  • Flexible working hours
  • Work@Anywhere policy
  • Long-term, employment-oriented retirement benefits
  • Optional Defined Contribution Pension Plan
  • Company-supported clubs & communities
  • In-office perks — free massage chairs and complimentary drinks
  • Training & development programs
  • English language learning
  • Extra time off — vacation leave, birthday leave, and paid annual leave

About the Company

  • We’re a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence - and questions into answers.
  • If you're looking for a dynamic, fulfilling career with flexibility and a world-class employee experience, you'll find it here.
  • We're recognized around the world for our inclusive, meaningful culture and innovative technologies by organizations like Fast Company, Forbes, Newsweek and more.

Equal Opportunity

  • You are welcome here.
  • At SAS, it’s not about fitting into our culture – it’s about adding to it.
  • We believe our people make the difference.
  • Our inclusive workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers.