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About the Role

As a key member of Fidelity Japan's Marketing team, you will lead the planning, development, governance, and strategic utilization of marketing content to support client engagement and business growth. The successful candidate will oversee the planning, creation, editing, management, and optimization of a broad range of marketing content, including marketing materials, thought leadership articles, insight content, client communications, and sales enablement materials. This role will also be responsible for localizing globally developed content for the Japanese market and maximizing its effectiveness through strategic deployment.

Responsibilities

Plan, develop, edit, manage, maintain, and continuously optimize marketing materials, presentations, thought leadership articles, website content, client communications, and sales support materials.
Partner with business stakeholders to identify and develop content themes aligned with client needs and business priorities.
Ensure high-quality content and consistent application of Fidelity's brand guidelines.
Develop and execute content strategies that enhance client engagement and support business growth.
Manage and optimize content assets to promote effective reuse and knowledge sharing across the organization.
Localize and adapt globally developed content for the Japanese market.
Optimize content based on local client needs, market conditions, regulatory requirements, and business objectives.
Develop and execute strategies to maximize the impact of global content across Japan.
Collaborate with global marketing teams to share best practices and identify new opportunities to maximize the value of global content in Japan.
Strengthen content deployment and engagement across Retail, Wholesale, and Institutional client segments.
Conduct quality reviews of marketing materials, translated content, video content, and other marketing deliverables.
Support review and approval processes in accordance with internal policies, compliance requirements, and applicable regulations.
Partner with Compliance and other relevant stakeholders to ensure effective and compliant marketing communications.
Contribute to initiatives aimed at enhancing overall quality standards within the Marketing function.
Support vendor management, procurement activities, budget administration, and invoice processing.
Maintain marketing-related data, records, and documentation.
Assist in campaign execution through workflow management and internal approval processes.
Support and contribute to local, regional, and global marketing initiatives, as well as cross-functional projects.
Drive initiatives to enhance marketing capabilities and improve the strategic use of content.
Build strong working relationships with Sales, Investments, Product Development, Compliance, and Global Marketing teams.
Manage multiple projects simultaneously while delivering high-quality outcomes within agreed timelines.

Requirements

Minimum 3 years of experience in content marketing, content development, marketing communications, or a related field.
Experience in asset management, investment management, financial services, or a related industry.
Excellent writing, editing, and proofreading skills.
Ability to translate complex financial and investment concepts into clear, compelling, and client-friendly content.
Strong communication and stakeholder management skills.
Proficiency in Microsoft Office applications, including PowerPoint, Word, and Excel.
Business-level proficiency in both Japanese and English, including written and verbal communication.
Experience localizing and leveraging global content for local markets.
Knowledge of Wholesale and/or Institutional distribution channels.
Understanding of mutual funds, pension products, and/or capital markets.
Experience with video creation and editing tools such as Microsoft Clipchamp.
Passion for developing high-quality content and delivering impactful communications.
Strong interest in asset management, investing, and financial markets.
Intellectual curiosity and a commitment to continuous learning.
Strategic thinker with a hands-on approach and strong execution skills.
Excellent collaboration and stakeholder management skills.
Self-motivated, proactive, and results oriented.
Ability to thrive in a fast-paced, collaborative, and global working environment.

Skills

Content marketing
Content development
Marketing communications
Asset management
Investment management
Financial services
Writing
Editing
Proofreading
Communication
Stakeholder management
Microsoft Office Suite (PowerPoint, Word, Excel)
Japanese language proficiency
English language proficiency
Content localization
Wholesale distribution channels
Institutional distribution channels
Mutual funds
Pension products
Capital markets
Video creation
Video editing
Microsoft Clipchamp
Project management
Strategic thinking
Collaboration
Proactiveness
Results orientation

Location

Tokyo, Japan

Work Type

Permanent
Dynamic working

Experience Level

Level 5

Benefits

Comprehensive benefits package
Support for wellbeing
Support for development
Flexibility in work location and hours

About the Company

Fidelity International has been helping clients build better financial futures for over 50 years.
Marketing at Fidelity International Japan (FIJ) covers the Wholesale, Sub-Advisory and Institutional businesses.
FIJ Marketing aims to undertake differentiated, audience-focused marketing programs revolving around branding, intellectual capital and product-specific content.
There is an increasing emphasis on contemporary digital marketing.
The team collaborates with partners globally on delivering effective marketing programs to reach and influence multiple audiences in Japan.