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About the Role

We are elevating our CRM setup from standard campaign execution to an autonomous, signal-driven CRM 3.0 framework. As our (Senior) CRM Manager, you will be the proactive driver of customer retention, lifetime value (LTV), and revenue in our core market. You will own the full DACH customer journey end-to-end, from hands-on omnichannel campaign operations to deep-dive analytics and leveraging AI/LLM tools to automate manual workflows. You are a proactive, high-ownership generalist with a "get-it-done" mindset who analyzes customer signals, identifies revenue leaks, hypothesizes solutions, and tests & iterates independently.

Responsibilities

Plan, build, and deploy high-converting campaign journeys across Email, Direct Mail, Parcel Inserts, and WhatsApp within our enterprise CDP (Bloomreach).
Maintain and optimize our >50 active lifecycle trigger lanes (from first-time buyer activation to win-back and churn prevention).
Adapt central strategies specifically for German-speaking consumer habits, local buying triggers, payment behaviors, and regulatory standards (GDPR).
Analyze cohort curves, Time Between Orders (TBO), repeat purchase rates, and churn velocity to extract actionable growth signals independently.
Implement signal-driven, predictive segmentation using customer scoring models and deviation tracking.
Own a rigorous, hypothesis-led testing roadmap (messaging, incentives, contextual personalization, send-time optimization) aimed at maximizing margin discipline and retention.
Actively integrate LLMs (ChatGPT, Claude, Gemini) and automation tools into your daily workflow for rapid copywriting, variant generation, dynamic audience building, and campaign QA.
Proactively eliminate manual "busywork" and administrative bottlenecks within your domain through clever macros, prompts, and automated reporting loops.

Requirements

3-5+ years of hands-on experience in CRM, Retention Marketing, or Customer Lifecycle Management, ideally in a fast-paced E-Commerce or D2C environment.
High autonomy and extreme ownership; thrive in environments where you are trusted to run, test, fail fast, and optimize without needing handholding.
Love numbers and cohorts; ask "why" when a metric drops and naturally dig into the underlying data to fix it.
Hands-on experience with enterprise CDPs/CRMs (Bloomreach, Braze, Emarsys, or Klaviyo).
Familiarity with LLM prompting and AI-assisted workflows is a must-have.
Write punchy, brand-aligned copy that converts.
Fluent German and English skills.
Strong interest or background in supplements, nutrition, health, or wellness is a significant plus.

Skills

CRM
Retention Marketing
Customer Lifecycle Management
Omnichannel Campaign Operations
Email Marketing
Direct Mail Marketing
Push Notifications
WhatsApp Marketing
Enterprise CDP (Bloomreach)
Bloomreach
Braze
Emarsys
Klaviyo
Cohort Analysis
Predictive Segmentation
AI
LLM
Workflow Automation
Copywriting
A/B Testing
GDPR Compliance

Location

Berlin

Work Type

Hybrid
Remote (up to two weeks per year from abroad)

Experience Level

3-5+ years

Benefits

Appealing discount on all products
28 days of paid time off per year
Up to 5 days off between Christmas and New Year
Urban Sports Club membership
Swapfiets bike rental or subsidy for Deutschlandticket
Various discounts of up to more than 50 percent on attractive brands (Flaconi, Bosch, Apple or Expedia)
Real ownership and room for new initiatives
Opportunity to contribute expertise and implement ideas
Inviting office spaces with access to organic teas and superfoods
Regular tea & office parties, Christmas and summer feasts
Various influencer events

About the Company

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth.
The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013.
We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality.
In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin.
For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.
We take our ecological responsibility very seriously: that’s why the majority of our product range is vegan.
We also take an innovative approach to packaging: most of our products are packaged in glass, making them almost entirely recyclable.
Our diverse team in Berlin consists of over 350 employees from more than 45 nationalities and continues to grow – but at a sustainable pace.
Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.

Equal Opportunity

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.