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About the Role

This is a 14-month maternity cover role for a talented communications professional to lead G Adventures' communications across the EMEA region (UK, Ireland, and DACH). You will manage an established PR market, work with diverse media, and shape communications across Europe, leveraging a strong pipeline of stories and innovative initiatives. The role requires a self-starter with outstanding media relationships, a strong understanding of the travel industry, and the ability to balance strategic planning with daily media relations in a fast-paced environment.

Responsibilities

Develop and implement the communications strategy for the EMEA region.
Act as the communications expert for the region, identifying opportunities to raise awareness.
Build on G Adventures' strong reputation by securing impactful coverage across various media.
Identify and develop newsworthy announcements, human-interest stories, and timely media opportunities.
Write and distribute press releases, targeted pitches, and other media materials.
Develop and execute creative PR campaigns and integrated communications initiatives.
Launch major business initiatives, product launches, and campaigns with senior leaders.
Secure and support interviews and media appearances for senior leaders.
Plan, coordinate, and deliver media, consumer, and industry events across the region.
Work closely with Planeterra to share stories about community tourism's impact.
Manage all press office activity, including responding to media enquiries and monitoring coverage.
Plan and deliver press trips for media and content creators.
Develop strategic partnerships with content creators.
Manage G Adventures' PR agency in Germany.
Maintain and grow relationships with tourism boards, airline partners, and other strategic partners.
Identify, curate, and submit industry award entries.
Support regional marketing and sales teams at events.
Report regularly on communications performance against KPIs.
Work alongside the global critical incident team to develop and deliver media responses during crisis situations.

Requirements

At least 5 years' experience in PR or communications (agency or in-house).
Extensive experience working within the travel industry.
Strong understanding of both consumer and trade media.
Exceptional network of media contacts across travel and consumer outlets.
Proven track record of securing top-tier media coverage and developing creative campaigns.
Experience identifying and developing data-driven stories.
Strong understanding of digital PR and experience with SEO and AI search strategies is preferable.
Experience developing and managing content creator partnerships.
Excellent writing skills, with the ability to adapt tone for different audiences.
Outstanding organisation and project management skills.
Ability to manage multiple priorities independently.
Confidence working with senior stakeholders.
Experience managing external PR agencies is desirable.
Collaborative mindset and experience working across international teams.
Ability to travel regionally and internationally when required.
Experience hosting press trips is desirable.
Passion for travel, purpose-led businesses, and G Adventures' mission.

Skills

Media relations
Communications strategy
Public relations
Storytelling
Media pitching
Press release writing
Campaign development
Event planning
Crisis communications
Digital PR
Content creator partnerships
Stakeholder management
Project management

Location

London, UK
Remote (partially)

Work Type

Hybrid
Full-time
Contract

Experience Level

Mid-level
Senior-level

Benefits

Competitive Total Rewards Package
Exclusive travel perks
Additional days off
Birthday off
Vacation time
Enhanced Parental Leave
Meaningful Employee Recognition Program
Learning and Growth Opportunities
Employee Resource Groups

About the Company

G Adventures is one of the world's leading small group travel companies.
Believes travel changes people.
Focuses on real human experiences and exploring the world.
DNA is built on belonging and celebrating authentic selves at work.
Encourages growth and development within roles.
Passionate about producing top-notch work and spreading goodness.

Equal Opportunity

G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment.
Considers all qualified applicants.