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About the Role

The Digital Trading Director will lead commercial performance, growth strategy, and trading operations for owned eCommerce sites and third-party marketplace partners across Europe. This role owns the end-to-end digital trading strategy, ensuring a unified approach to commercial planning, customer experience, product assortment, pricing, promotions, and trading execution to drive profitable revenue growth and deliver best-in-class digital experiences.

Responsibilities

Own sales, profit, and commercial performance across European eCommerce and marketplace channels.
Develop and execute the regional digital trading strategy to deliver ambitious growth targets.
Lead weekly, monthly, and quarterly trading reviews, identifying risks, opportunities, and actions.
Drive a unified commercial calendar across owned sites and marketplace partners.
Establish clear KPI frameworks and reporting to monitor performance and inform strategic decision-making.
Lead forecasting and demand planning processes in partnership with Finance and Buying & Inventory teams.
Oversee day-to-day trading of owned digital storefronts across Europe.
Work with the Digital Analyst to drive improvements in bounce rate, ATC, checkout completion, conversion, average order value, customer acquisition, and retention.
Partner with UX, Site Merchandising, and Testing & Optimisation teams to continually enhance the customer journey.
Ensure effective execution of campaigns, product launches, promotional events, and seasonal trading initiatives.
Leverage customer and behavioural data to inform trading decisions and growth opportunities.
Define and execute marketplace growth strategy across partners including Zalando, Veepee, Secret Sales, BestSecret, and future marketplace opportunities.
Build strong strategic relationships with marketplace partners to maximise visibility, sales performance, and commercial opportunities.
Identify opportunities to expand product and/or market assortment, improve profitability, and unlock new customer acquisition channels.
Lead negotiations and annual planning processes with marketplace partners.
Monitor market trends, competitor activity, and emerging opportunities to ensure a competitive marketplace proposition.
Champion a test-and-learn culture across all digital channels.
Partner with Digital Optimisation & Testing & marketing to improve bounce rate, ATC, CCR, conversion, customer engagement, and commercial performance.
Use data and analytics to identify opportunities for continuous improvement.
Lead, coach, and develop a high-performing team across Digital Trading, Marketplace, Site Merchandising, and Testing & Optimisation functions.
Build capability within the team through succession planning, coaching, and development opportunities.
Foster a collaborative, commercially focused culture built around accountability and continuous improvement.
Champion cross-functional ways of working to ensure teams remain aligned against shared business objectives.

Requirements

Significant experience in Digital Trading, eCommerce, or Omnichannel leadership roles.
Proven track record of delivering profitable revenue growth within large-scale eCommerce businesses.
Strong experience managing both owned digital channels and marketplace businesses.
Experience working with major European marketplace partners such as Zalando, Veepee, Secret Sales, BestSecret, or similar platforms.
Strong commercial acumen with the ability to translate data and insights into actionable growth strategies.
Experience leading cross-functional teams and managing senior stakeholder relationships.
Excellent analytical, forecasting, and financial planning capabilities.
Strong leadership skills with a demonstrated ability to develop high-performing teams.
Experience operating across multiple European markets and territories.
Experience working with international brands within fashion, luxury, lifestyle, or consumer goods sectors.
Experience leading digital transformation, platform migrations, or marketplace expansion programmes.
Familiarity with personalisation, testing, and optimisation platforms such as Optimizely, Dynamic Yield, or similar solutions.

Skills

Digital Trading
eCommerce
Omnichannel leadership
Marketplace management
Commercial acumen
Data analysis
Forecasting
Financial planning
Leadership
Team development
Cross-functional team leadership
Stakeholder management
Personalisation
Testing
Optimisation

Location

Europe

Work Type

Hybrid working (3 days working from the office, 2 days remote)
Flex Fridays

Experience Level

Director level

Benefits

25 days holiday in addition to bank holidays
Annual Incentive Plan (company performance bonus)
Multi brand discount up to 50% off – Coach and Kate Spade
Private Healthcare with health assessment (Bupa)
Bupa rewards - Financial wellbeing support and wellness discounts
Private Dental Cover
Free 24/7 support for family building, fertility and menopause with Maven
Eyecare vouchers
Employee Assistance Program
Employer Pension Contribution
Gym discount
Interest free season ticket loan
Cycle to work scheme

About the Company

Coach is a global fashion house founded in New York in 1941, inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, creating beautiful things crafted to last.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
Tapestry is a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Equal Opportunity

Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.