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About the Role
As a Customer Lifecycle Marketing Manager, you will serve as the primary strategic voice of the lifecycle organization within our integrated marketing planning process. You will design and execute multi-channel campaigns to guide customers through their lifecycle journey, ensuring alignment across Campaign, Field, and Partner activities. You will analyze customer data and campaign performance to refine strategies, driving continuous improvement and optimization of our marketing efforts. You will collaborate with cross-functional teams to translate customer insights into audience-first campaigns that enhance brand loyalty and drive demand. You will lead the development of repeatable, high-impact marketing processes to ensure a seamless and consistent customer experience across all digital and physical touchpoints.
Responsibilities
- Design and execute multi-channel campaigns to guide customers through their lifecycle journey.
- Ensure alignment across Campaign, Field, and Partner activities.
- Analyze customer data and campaign performance to refine strategies.
- Drive continuous improvement and optimization of marketing efforts.
- Collaborate with cross-functional teams to translate customer insights into audience-first campaigns.
- Enhance brand loyalty and drive demand.
- Lead the development of repeatable, high-impact marketing processes.
- Ensure a seamless and consistent customer experience across all digital and physical touchpoints.
Requirements
- 5+ years of experience in multi-channel global marketing campaign development and execution.
- 7+ years of experience working within cross-functional, agile marketing teams.
- 5+ years of proficiency in utilizing marketing automation tools for lifecycle campaign implementation and monitoring.
- 4+ years of experience analyzing customer data and performance metrics to optimize campaign outcomes.
- 4+ years of demonstrated experience in managing marketing projects within a large-scale or global organization.
- Deep expertise in Customer Lifecycle Marketing and omni-channel strategy.
- Proven ability to lead cross-functionally within a highly matrixed and entrepreneurial environment.
- Strong experience using design thinking and customer interviews to inform marketing strategy.
- Exceptional communication and stakeholder management skills to build consensus across departments.
- Ability to synthesize complex data sets into actionable recommendations for leadership.
Skills
- Multi-channel global marketing campaign development and execution
- Cross-functional, agile marketing team collaboration
- Marketing automation tools for lifecycle campaign implementation and monitoring
- Customer data analysis and performance metrics optimization
- Project management in large-scale or global organizations
- Customer Lifecycle Marketing
- Omni-channel strategy
- Cross-functional leadership
- Design thinking
- Customer interviews
- Communication
- Stakeholder management
- Data synthesis
Location
- United States
- EMEA
Work Type
- Remote
- Full-time
Experience Level
- 5+ years
- 7+ years
- 4+ years
Salary/Compensations
- $120,200.00 - $152,300.00
- $145,200.00 - $212,100.00
- $129,100.00 - $188,300.00
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) plan with Cisco matching contribution
- Paid parental leave
- Short-term disability coverage
- Long-term disability coverage
- Basic life insurance
- 10 paid holidays per full calendar year
- 1 floating holiday for non-exempt employees
- 1 paid day off for employee’s birthday
- Paid year-end holiday shutdown
- 4 paid days off for personal wellness
- 16 days of paid vacation time per full calendar year (non-exempt)
- Flexible vacation time off program (exempt)
- 80 hours of sick time off provided on hire date and each January 1st thereafter
- Up to 80 hours of unused sick time carried forward
- Additional paid time away may be requested to deal with critical or emergency issues for family members
- Optional 10 paid days per full calendar year to volunteer
- Annual bonuses (non-sales roles)
- Performance-based incentive pay (sales roles)
- Restricted stock units
About the Company
- At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond.
- We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds.
- These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
- Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions.
- Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless.
- We work as a team, collaborating with empathy to make really big things happen on a global scale.
- Because our solutions are everywhere, our impact is everywhere.
- We are Cisco, and our power starts with you.