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About the Role

The Lead Insight Analyst leads insight delivery and commercial performance across a defined Commerce Media vertical, working closely with Commercial teams and retailers to translate customer, campaign, and revenue insights into actionable plans that support growth and identify new revenue opportunities. This role also involves setting quality standards, developing analysts, and ensuring data-driven commercial decision-making.

Responsibilities

Lead insight delivery and commercial performance across a defined Commerce Media vertical.
Turn customer, campaign, and revenue insight into clear activation plans.
Support growth, protect performance, and identify new revenue opportunities.
Set quality standards across the vertical.
Develop Analysts and Senior Analysts.
Ensure insight is used to make better commercial decisions.
Own the insight agenda across the vertical, aligned to commercial growth priorities.
Directly lead analytics for the aligned sector within the vertical.
Take accountability for identifying revenue risks and growth opportunities within the sector.
Ensure performance, engagement, and revenue outcomes are actively monitored and optimised.
Work alongside Commercial teams to proactively identify new retailer opportunities.
Lead revenue performance reviews across the vertical and priority sector.
Shape optimisation plans with Commercial and Marketing partners.
Support forecasting interpretation and improvement discussions.
Embed agreed analytical and measurement frameworks across the vertical.
Improve how frameworks are applied to complex retailer and sector challenges.
Identify where existing approaches are unclear, inconsistent, or not fit for purpose.
Feed practical requirements and improvement opportunities into the Senior Lead and/or Head of Insights.
Ensure measurement outputs are commercially useful, consistent, and clearly understood by Commercial teams and clients.
Act as an extension of the Commercial team, contributing to retailer strategy, account planning, and growth conversations.
Lead insight input in high-value pitch and performance conversations.
Influence investment and engagement strategy within the aligned sector.
Position insight as a driver of revenue growth and competitive advantage.
Manage Senior and Insight Analysts.
Embed agreed quality standards across the vertical.
Elevate commercial thinking and analytical rigour.

Requirements

6+ years’ experience in retail, loyalty, marketing effectiveness or commercial insights.
Proven track record of leading complex analytical initiatives that influence commercial strategy and revenue outcomes.
Experience owning high-value sectors, portfolios, or revenue-critical workstreams.
Demonstrated ability to operate as a trusted analytical partner to senior Commercial and Marketing stakeholders.
Strong SQL capability and confidence interrogating complex, large-scale datasets.
Advanced analytical thinking with the ability to connect customer behaviour, media performance and revenue drivers.
Experience integrating multiple data sources to form cohesive, commercially relevant insight.
Comfortable applying statistical reasoning and structured experimentation principles.
Proficiency in BI and visualisation tools (e.g. Tableau, Power BI, Looker) to communicate complex findings clearly.
Uses AI and analytical tools to strengthen commercial insight, identify growth opportunities and enhance decision-making across the vertical.
Strong commercial mindset with ability to prioritise analysis based on revenue impact.
Proven ability to translate insight into clear strategic recommendations.
Experience contributing to performance reviews, forecasting interpretation, or revenue optimisation discussions.
Confident influencing and challenging stakeholders constructively using evidence.
Demonstrates ownership of vertical-level performance and accountability for revenue outcomes.
Applies and embeds agreed methodologies across the vertical.
Manages and develops Senior and Insight Analysts.
Operates with autonomy, judgement and commercial awareness.
Proactively identifies risks and growth opportunities.

Skills

SQL
BI tools
Tableau
Power BI
Looker
AI and analytical tools

Location

Office (for hybrid model)

Work Type

Hybrid working model
3 days a week from the office

Experience Level

6+ years experience

Benefits

25 days annual leave + bank holidays
3 additional company holidays between Christmas & New Years
Ability to buy and sell holiday days
Ability to bank holiday days (tenure dependant)
Pension: Hargreaves Lansdown up to 6% matched contribution
Generous family friendly cover
Private healthcare - Bupa
Income protection
Critical illness cover
Life insurance cover
Dental cover
Optical cover
Yulife app for access to employee wellbeing and discounts
Perks at Work, cashback/discount shopping site
Employee referral scheme
Salary sacrifice program (cycle to work, electric car, season ticket loans)
Company events (Christmas party, all-company event, social events)
Team socials

About the Company

Founded in 2001, Reward is an industry leader transforming the world of customer engagement and commerce media.
Operating in 15 countries across Europe, Middle East and Asia, Reward’s cloud-based API platform integrates content, advertising, and commerce to deliver exceptional experiences for consumers.
Reward’s Loyalty-tech platform is behind many award-winning bank loyalty programmes from brands such as Visa, NatWest Group, Barclays, and First Abu Dhabi Bank.
Reward also works with retailers such as McDonald’s, eBay, Deliveroo and Amazon.
Our leading commerce media platform fuses purchase insights with loyalty-tech, offering an unparalleled edge in digital advertising and performance marketing for retailers.
Leveraging rich data and insights, the Reward platform provides a comprehensive view of consumer behaviour, empowering retailers to target marketing messages more effectively.
Reward is a purpose driven business with a mission to make everyday spending more rewarding.
During the last 5 years, Reward has proudly given back more than $1billion in cashback rewards to consumers world-wide.
Reward’s rapid growth was recognised in The Independent’s E2E Tech 100 list of the fastest-growing tech scale-ups in the UK.
Reward, in conjunction with partners NatWest Group, were awarded the Industry Achievement Award 2023 at the prestigious Card and Payments Awards.
In 2026, Reward was recognised as a Great Place to Work UK, ranking #41.
Reward was named on Great Place to Work UK’s Best Workplaces for Development™ List, placing #37.