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About the Role
The Coca-Cola Company is seeking a passionate and innovative Brand Manager to join their dynamic team. This role offers an exciting opportunity to work with a globally recognized brand, focusing on identifying target customers and customizing marketing strategies to enhance product and brand appeal.
Responsibilities
- Conduct research to define targeted customer segments and determine the key values that drive buying behavior for each segment.
- Develop brand/product positioning, associated marketing themes, and media channels that align with target customer demographics.
- Develop and implement marketing strategies including advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, and business customer relationship building.
- Oversee the development and distribution of marketing materials.
- Ensure customer experience aligns with brand image and strategy.
- Monitor the effectiveness of marketing campaigns and tactics.
- Has accountability for ongoing activities and may lead processes or project steps within a broader project.
- Acts as an established and productive professional working independently with limited supervision.
- Solves difficult, typically not complex problems, potentially requiring a new perspective on existing solutions.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in brand management, marketing, or a related role, preferably in the consumer goods industry.
- Strong understanding of brand development and multichannel marketing concepts.
- Experience in market research and ability to interpret data to drive brand strategy.
- Proficiency in using marketing software and social media platforms.
- Excellent communication and presentation skills.
- Strong creative and analytical abilities.
- Ability to work collaboratively in a team environment and manage external agencies.
- Proven ability to manage multiple projects and work under tight deadlines.
- Self-motivated with a high level of initiative and a sense of urgency.
Skills
- Analytical Thinking
- Brand Architecture
- Brand Development
- Brand Positioning
- Channel Management
- Competitive Assessments
- Consumer Segmentation
- Creative Brief Development
- Creative Process
- Digital Media Strategy
- Group Problem Solving
- Human Insights
- Leadership
- Marketing
- Marketing Strategies
- Quantitative Research
- Social Media Strategies
- SWOT Analysis
Location
- Tokyo, Japan
Work Type
- 00% - 25% Travel Required
Experience Level
- 5+ years of experience
Education Level
- Bachelor’s degree in Marketing, Business, or a related field
Benefits
- Exposure to World Class Leaders
- Career Development resources and programs
- Agile Work Environment
About the Company
- The Coca-Cola Company has been refreshing the world for 140 years.
- We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
- We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
- We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
- Our culture is one of the reasons our company continues to thrive after 130+ years.