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About the Role

The PPC Specialist will play an instrumental role in planning strategy, researching opportunities, and executing E-Commerce PPC campaigns across UK, EU, and USA markets. This role focuses on Global Amazon campaigns for LED products, supporting product launches, working with a DSP partner, and bolstering sales performance in strategic markets. There is potential to expand support to the Memory business and other campaign activations across search, social, and other marketplaces. This is a great opportunity to take ownership and shape PPC strategy during a period of rapid growth.

Responsibilities

Develop strategy for and lead execution of UK, Europe, and USA Amazon PPC activity (Sponsored Products, Sponsored Brands, and Sponsored Display), Paid Search, Paid Social, other marketplaces, and digital activations.
Set up, monitor, and optimize PPC campaigns (Amazon, other marketplaces, Search, Social).
Support DSP partner with aligned execution of full-funnel advertising strategy.
Daily control of ACOS and spend across multiple accounts.
Run post-campaign analysis and reporting on campaign effectiveness/performance.
Build AMC insights and audiences to support new-to-brand and retargeting campaigns.
Liaise with internal departments to maximize campaign return on investment.
Implement Amazon Advertising strategies including new product launches, brand building, and test and learn activities.
Run campaign audits and review data to identify new growth opportunities.
Present reports to stakeholders within the business.
Stay updated with the latest PPC best-in-class strategies, products, updates, and changes, including Amazon and other marketplace/digital advertising.

Requirements

Minimum 3 years of experience managing and activating Pay Per Click / Amazon Sponsored Products / Paid Search campaigns.
Trading (Brand side) experience with a strong commercial mindset and acumen is essential.
Demonstrated history of delivering strategic and profitable campaigns.
Experience with Amazon DSP, TikTok, social commerce, social, and other digital activations is advantageous.
Strong knowledge of using tools such as Google Ads, Semrush, Pacvue, Skai, Helium 10, Keepa, AMC etc.
Strong knowledge and understanding of advertising on marketplaces.
Strong analytical skills to fully optimize campaigns and ensure maximum return on investment (ROI).
Excellent communication skills.
Confident and comfortable producing and presenting reports to stakeholders (of various levels of seniority) within the business.
Ability to research, identify, and propose new opportunities to drive growth.
High levels of attention to detail.
Possess energy and drive with the willingness to take on responsibility.
Interest, knowledge, or experience working within the technology or computer hardware sectors is a plus.

Skills

Pay Per Click
Amazon Sponsored Products
Paid Search
Amazon DSP
TikTok
Social Commerce
Social Media Advertising
Digital Activations
Google Ads
Semrush
Pacvue
Skai
Helium 10
Keepa
AMC
Marketplace Advertising
Analytical Skills
Communication Skills
Reporting
Campaign Audits
Strategy Development
Campaign Execution
Campaign Optimization
ACOS Management
ROAS Optimization
NTB Conversion

Location

Head Office

Work Type

Full-time

Experience Level

Minimum 3 years

About the Company

Integral Memory PLC is a long-established and fast-growing UK company founded over 35 years ago with offices in London and Europe.
Award-winning products sold by resellers in over 50 countries worldwide, trusted by large corporations, government departments, and educational institutions.
People-centric work environment where staff collaborate, support each other, and achieve shared goals.
Friendly and approachable culture with colleagues who care about work outcomes.
Mid-size, financially secure business where employees can see the material impact of their work.
Strong history of internal progression with senior staff starting in entry-level positions.
Integral Memory Division focuses on high-end competitive gaming, encrypted military-level memory drives, and creative photography, offering imaginative solutions for data storage that transcend the cloud.
Integral LED Lighting Division provides innovative lighting solutions for industrial warehouses, retail spaces, homes, smart buildings, and outdoor spaces, challenging norms and bringing cutting-edge solutions to market.