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About the Role

Support the delivery of consumer PR activity for Rail Delivery Group, working closely with the Consumer PR Manager and wider PR and Marketing team to plan, deliver, and evaluate PR campaigns and press office activity. Develop compelling PR content, build media relationships, manage media enquiries, monitor coverage, and track campaign performance.

Responsibilities

• Support the Consumer PR Manager to develop and deliver annual consumer PR plans for National Marketing activity, Railcard marketing, and other marketing projects.
• Deliver always-on press office activity and support the planning and execution of upweighted PR campaigns.
• Develop media relationships and cultivate new contacts within consumer media, pitching stories to achieve quality placements.
• Research and write press releases, media pitches, inspirational content, customer communications, internal comms copy, briefing documents, Q&As, and other campaign content.
• Monitor the media landscape for relevant news, trends, and opportunities, and track coverage for potential reputational issues.
• Capture and evaluate press coverage, producing monthly reports on PR activity performance against KPIs.
• Support the management of media enquiries and interview requests, ensuring timely and accurate responses.
• Collaborate with agencies and internal teams to align PR activity with wider marketing objectives and industry-wide campaigns.

Requirements

• Experience working in a consumer PR role, supporting PR campaigns, press office activity, and media relations.
• Strong written and verbal communication skills, with the ability to develop compelling content for various audiences and channels.
• Experience drafting press releases, media pitches, briefing documents, Q&As, and other PR and communications materials.
• Experience building and maintaining relationships with journalists and media contacts, with an existing network of relevant consumer media contacts.
• Strong understanding of the media landscape and ability to identify relevant news, trends, and opportunities.
• Experience monitoring and evaluating media coverage and producing reports against objectives and KPIs.
• Excellent organizational skills with the ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Strong attention to detail and ability to produce accurate, high-quality work.
• Proactive and solutions-focused, with the confidence to take ownership of tasks and identify opportunities for improvement.
• Customer-focused with a genuine interest in PR, communications, and consumer marketing.
• Experience working with PR, creative, or media agencies.
• Familiarity with media monitoring and evaluation tools.
• Experience supporting reputation management and reactive communications activity.
• Understanding of the rail, transport, or travel sector.
• Experience managing budgets, raising purchase orders, and processing invoices.
• Membership of, or interest in, professional communications bodies such as the CIPR.
• An enthusiastic, proactive self-starter keen to develop PR expertise and contribute to the growth of the PR function.

Skills

• Consumer PR
• PR campaign delivery
• Press office activity
• Media relations
• Written communication
• Verbal communication
• Content development
• Media pitching
• Press release writing
• Briefing document creation
• Q&A development
• Media landscape analysis
• Media monitoring
• Media evaluation
• Reporting
• KPI tracking
• Organizational skills
• Project management
• Time management
• Attention to detail
• Reputation management
• Reactive communications
• Budget management
• Purchase order processing
• Invoice processing

Work Type

• Flexible working arrangements

Experience Level

• Experience working in a consumer PR role
• Experience working with PR, creative or media agencies
• Experience supporting reputation management and reactive communications activity
• Experience managing budgets, raising purchase orders and processing invoices

Salary/Compensations

• £33,652 - £43,978

Benefits

• 75% discount on rail travel (for work and leisure), plus international rail discounts
• 30 Days annual leave (plus buy/sell options and additional leave for key life events)
• Two Personal Development Days annually
• Interest-free Season Ticket Loan for commuting costs
• Enhanced family leave – 30 weeks full pay for maternity, adoption, surrogacy, and shared parental leave
• Pension scheme – up to 8.64% employer contribution
• Subsidised Private Medical Insurance (Vitality PPP) and Health Cash Plan (Healthshield)
• Access to flexible benefits portal for retail discounts, shopping, dining, travel, and entertainment perks

About the Company

• Rail Delivery Group (RDG) is an organization focused on delivering consumer PR activity for National Rail, Railcard, and the wider rail industry.